Campaign Troubleshoot: Missing Conversions

Troubleshooting: Missing Campaign ConversionsTo optimize and make the best use of your marketing budget, conversion tracking is a critical part when running online campaigns. Imagine the following scenario: Your campaigns are running. You see some traffic from the...

Don’t Know Which Report is the Right One for You? Check Our New Report Gallery!

Don't Know WhiCh Report is the Right One for You? Check Out Our New Report Gallery!Do you know which reports will show the essential information about the performance of your website? Or which reports will help you improve your sales? Perhaps, you are also wondering...

New E-commerce regulations will benefit EU shoppers from May 28th, 2022

New E-commerce regulations will benefit EU shoppers from May 28th, 2022Online shopping has become a booming business in the past years. Seen as a solution during the pandemic, more people have turned to the internet to find services, products, and online content. The...

Microsoft Power BI May Update 2022

MICROSOFT POWER BI MAY UPDATE 2022Latest news from Power BI: May update brings us field parameters, zoom and select improvements, new visuals, general availability for the new Format Pane is postponed till June. Like I mentioned in the previous blog post on Power BI...

Cookieless Tracking: Idea, Benefits and Misconceptions

Cookieless Tracking: Idea, Benefits and MisconceptionsThe “cookieless” tracking topic has been around for quite a while now. The problem is that there are numerous interpretations and contexts in which it is used, which makes it quite difficult to understand what it...

Unleash “Right-Click” in Adobe Analytics # 1 – Upgrade your line chart

UNLEASH THE POWER OF “RIGHT-CLICK” IN ADOBE ANALYTICS #1 UPGRADE YOUR LINE CHART BY PERIOD COMPARISON & QUICK CALCULATION 👊You want to answer business questions via Adobe Analytics more efficiently? We will show you how to fulfill below 3 common marketing or sales...


Wan-Yu Lee

Wan-Yu is a certified Adobe Analytics Expert, now as MarTech & Digital Analyst at Digital Loop.

In the Digital Analytics Team she is an expert for various topics in the field of web analytics.


Delia Modest

As a trained journalist and SEO expert, Delia writes articles for various platforms and clients. Your texts are always SEO-optimized. She develops digital marketing strategies for clients and analyzes websites for action.

Vladimir Stashevskiy

Vladimir is a digital analytics consultant and developer with a focus on business and web analytics.

He specializes in supporting SMBs and Enterprises through the implementation of scalable digital analytics infrastructures.

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