Are Big Brands Choosing Subfolder Over Subdomain for Multilingual Websites? Yes! (we checked)One of the issues that we deal with often is creating multiple language versions of websites for our clients. When we were questioned again “but why should we choose this...
A/B TESTING SIGNIFICANCE CALCULATORWould you like to know whether your test results are also significant and therefore really meaningful? With our significance calculator, you can see at a glance which result is significant and which uplift or downlift could have...
A/B TESTING RUNTIME CALCULATORIf possible, a test should not last too long – 1-2 weeks are ideal. However, depending on the effort and the test scenario, a duration of 4 weeks can also make sense.
Keyword Research and Analysis in Excel: Keyword Grouping (+ free Template)Whether you are doing keyword research for SEO or text analysis for other purposes, Excel can be very handy if you implement some tricks that I am going to share with you in a set of posts...
Using Power Query for SEO: Visualizing Google Search Console DataTypical 5 mistakes that you can check out and avoid them for your campaign!There are lots of BI and visualisations tools, each with different features and peculiarities. However, Microsoft Excel is still...
Wan-Yu is a certified Adobe Analytics Expert, now as MarTech & Digital Analyst at Digital Loop.
In the Digital Analytics Team she is an expert for various topics in the field of web analytics.
As a trained journalist and SEO expert, Delia writes articles for various platforms and clients. Your texts are always SEO-optimized. She develops digital marketing strategies for clients and analyzes websites for action.
Vladimir is a digital analytics consultant and developer with a focus on business and web analytics.
He specializes in supporting SMBs and Enterprises through the implementation of scalable digital analytics infrastructures.