Privacy & Consent Management
The General Data Protection Regulation (GDPR) and the ePrivacy-Policy guarantee and protect the personal data of EU citizens. It is required for website owners to explicitly notify their users about the cookies and tracking methods used by their third party providers. The use of a Consent Management is therefore an essential part of any digital marketing and data strategy.
Why Consent Management?
GDPR-compliant cookie banners with opt-in and opt-out solutions for the consistent management of your website. This gives users the option to accept or reject the cookies.
Straightforward installation, integration and management of the cookies used on your website – with any Consent Management System.
Implement Data Governance Principles to store and document the audits and protocols of your website visitors in an anonymous, encrypted database.
Allow your users to freely select their cookie preferences through a granular opt-in, rather than having to agree to all or none.
Get the complete overview over the consents given by your users, which enables you to easily track the opt-in/out status.
What we do
Whether you already have a Consent Management system or start from the scratch – we provide the complete setup, make it GDPR-compliant and ensure a smooth transition.
We ensure that your marketing technologies, such as A/B/n tests and personalization, perform well with the opt-in-/opt-out-function of your Consent Management.
Based on your individual requirements, we help you select and evaluate the best-fitting Consent- and Privacy-Tools.
We tune up the cookie banner, in order to make more users give their consents to your website. All the configuration will be aligned with your specific criteria.
Trainings & Workshops
Your team will be trained from us on-site, according to the latest Consent Management regulations.
Our Expertise in Consent Management
As certified Trustcommander Partners, we check the current status of your website and implement a GDPR-compliant Content Management.
Meet your Consent Management Team
- 10+ years experience in Digital Analytics, MarTech & Tech SEO
- Google Stack Expert
- Project Experience with Tealium
- 6 years experience in Digital Analytics, MarTech & Digital Marketing
- Google Stack Expert
- Commanders Act Certificated
- 10+ years experience in BI, Data Analytics & Business Development
- 6 years experience in Data Analytics & Market Research
- Commanders Act Certificated
Check other related topics we specialize in!
Tag Management System
As a marketer you are busy with a lot of marketing plans and campaigns. You want to organize your analysis-, conversion-, optimizing- and marketing tools more efficiently? You want to speed up the digital marketing process and with less IT support? Tag Management System can be the solution!
Google & Adobe Analytics
Does your web analytics data really reflect the user behavior? What if you’re making decisions based on flawed data? Or do you know you can mine more with the analytics tools? We configure, audit, & analyze your Google Analytics or Adobe Analytics to make sure everything’s working right!
Do you have further questions in regards to Privacy and Consent Management?
What makes a good Consent Management Platform (CMP)?
Many consent management platforms base on the Transparency & Consent Framework of the Interactive Advertising Bureau Europe (IAB). This framework is considered to be the industry standard, as it communicates the status of user consent between initial providers, third parties and the consent management platform in a data protection-compliant way. Besides, we believe the following aspects make an excellent consent management platform:
– Simple integration on the website
– Cross-device collection and management of data storage
– Design of privacy banners
A consent management tool automates processes, complies properly with data protection rights according to the GDPR and offers comprehensive protection from a company and customer perspective. We are happy to help you answer any questions you may have concerning this essential topic.
What providers are there for consent management platforms?
Currently, there are several providers on the market that cater to the individual needs of their customers. The best-known platform is Usercentrics, which collects, manages and documents user consent conform with data protection regulations. Usercentrics can be simply integrated into websites, e.g. in the form of a plug-in for WordPress.
Another CMP is OneTrust: one of the market-leading providers and is known for unifying several tools. Besides consent management, the design of the cookie banner can also be determined, amongst others. The platform can also be integrated via a plug-in or acquired via OneTrust.
Small companies/websites can use the free platform Cookiebot, which mainly focuses on cookie management and online tracking.
Other providers include Borlabs, Consentmanager, Cookiefirst, Klaro! and Cookieinformation!
Please contact us for more information and advice on how you can choose the right consent management platform.
What is Google Consent Mode?
Google Consent Mode allows you to adjust how Google tags act based on the consent status of the user. You can indicate whether consent has been given for cookies for analytics and advertising purposes. If the user has granted consent, the Google tags adapt dynamically and cookies are only applied for the indicated purposes. Google Consent Mode can be used in Google Analytics, Google Ads conversion tracking and remarketing. Companies can use Consent Mode to track conversions while respecting users’ privacy settings. Please note, that the Consent Mode is still in the beta phase.
As experienced analytics experts, we can help you implement your Consent Management. Arrange a free initial consultation today.