GTM Server-side Tagging Agency
We are experts in Google Tag Manager and support you competently in the implementation of and migration to a server-side tagging system using Google Tag Manager. Server-side tagging has many advantages over a traditional set-up.
Here you can find information about how we can help you with GTM server-side tagging and reasons for a migration, as well as additional information about the topic
What is GTM server-side tagging?
Server-Side Tagging is a new way to use Google Tag Manager that allows you to move measurement tags from your website or app to a server-side processing container
Implementation of a dual-tagging system with Web and Server-Side GTM
The Server-Side Tagging solution can be developed both standalone and together with the Client-Side Tagging from GTM. If you website’s measurement strategy relies on a client-side tracking tools (like Hotjar), we are able to build a hybrid solution for you combining both SST and Client-Side Measurement
Full Setup of GTM Server-Side Tracking including Tracking Server, Custom Domain, Clients & Tags
We will support your setup and configuration through the entire journey:
Technical configuration of a Server-side GTM on a Cloud Solution or your own Server
Creation and set-up of a Server-Side GTM Container, including Clients, Tags, Triggers and Variables
Implementation of various Tag types: Google Analytics 4, Universal Analytics, Facebook CAPI, Google Ads and others
Configuration of standard tag types as well as creation of custom tags and clients
Help in exploring and full configuration of the Server-Side GTM
Implementation Auditing and Debugging
Auditing of existing implementations and providing solutions, recommendations and fixes
Workshops & seminars
- Group or 1-on-1 workshops and trainings
- Personalised workshop content preparation based on your needs and goals
Benefits of a server-side setup
Server-side tagging has several advantages over a traditional tagging set-up.
Lose less data to ad blockers
Many users give you tracking consent but continue to keep their ad blocker on while browsing. These extensions often also block tracking scripts, resulting in incomplete data. Servers-side tracking solves this problem by moving these scripts into the cloud where ad blockers cannot block them.
Full control over data shared with third parties
You can choose to what extent you share user data with advertising & cross-site tracking vendors, increasing user privacy as screen size, URL and other identifiers can be hidden.
Increase website speed
Fewer scripts need to be loaded during the download process. Instead, your server-side container will communicate with other Analytics and Ad Services (such Google Analytics, Google Ads, Facebook etc.) directly using their APIs, server-to-server.
Certified for your success
Your Google Tag Manager account is in safe hands. We are a certified agency and use our expertise to apply the latest methods to your individual project.
Our team of experts is ready to help
- 6+ years experience in Digital Analytics, MarTech & Digital Marketing
- Google Analytics Expert
- 10+ years experience in Digital Analytics, MarTech & Tech SEO
- Google Analytics & Adobe Analytics Expert
- 6+ years experience in Data Analytics & Market Research
- Adobe Analytics Certified Expert
- 10+ years experience in BI, Data Analytics & Business Development
- Business Analysis Expert
How can Digital Loop help with server-side Google Tag Manager?
We are specialists for all Google Tag Manager topics. As a Google Partner and with our certified team, we can help you with implementation, migration, debugging, and many other issues. Write to us to arrange a free initial consultation.
Does Google Analytics 4 work with server-side tagging?
Yes. In fact, it works even better than in a traditional setup. Since ad blockers cannot block scripts going to server-side processing container, you can collect more data for which you have received consent. Our agency has a team of Google Analytics specialists who can set up or migrate your Google Analytics to make it ready for a server-side approach.
Ready to implement server-side tagging with GTM?
Write us to book your free initial consultation!
089 – 41 61 47 83 0
089 – 41 61 47 83 4