GTM Server-side Tagging Agency

We are experts in Google Tag Manager and support you competently in the implementation of and migration to a server-side tagging system using Google Tag Manager. Server-side tagging has many advantages over a traditional set-up.

Here you can find information about how we can help you with GTM server-side tagging and reasons for a migration, as well as additional information about the topic

Google Analytics 4 Implementation and Consulting

What is GTM server-side tagging?

Server-Side Tagging is a new way to use Google Tag Manager that allows you to move measurement tags from your website or app to a server-side processing container

Your partner for GTM Server-side Tracking

We can advise you on all issues related to Google Analytics 4. Here is a list of services we offer:

Implementation of a dual-tagging system with Web and Server-Side GTM

  • The Server-Side Tagging solution can be developed both standalone and together with the Client-Side Tagging from GTM. If you website’s measurement strategy relies on a client-side tracking tools (like Hotjar), we are able to build a hybrid solution for you combining both SST and Client-Side Measurement

Full Setup of GTM Server-Side Tracking including Tracking Server, Custom Domain, Clients & Tags

  • We will support your setup and configuration through the entire journey:

    • Technical configuration of a Server-side GTM on a Cloud Solution or your own Server

    • Creation and set-up of a Server-Side GTM Container, including Clients, Tags, Triggers and Variables

Implementation of various Tag types: Google Analytics 4, Universal Analytics, Facebook CAPI, Google Ads and others

  • Configuration of standard tag types as well as creation of custom tags and clients

Help in exploring and full configuration of the Server-Side GTM

Implementation Auditing and Debugging

  • Auditing of existing implementations and providing solutions, recommendations and fixes

Workshops & seminars

  • Group or 1-on-1 workshops and trainings
  • Personalised workshop content preparation based on your needs and goals

Benefits of a server-side setup

Server-side tagging has several advantages over a traditional tagging set-up.

Lose less data to ad blockers

Many users give you tracking consent but continue to keep their ad blocker on while browsing. These extensions often also block tracking scripts, resulting in incomplete data. Servers-side tracking solves this problem by moving these scripts into the cloud where ad blockers cannot block them.

Full control over data shared with third parties

You can choose to what extent you share user data with advertising & cross-site tracking vendors, increasing user privacy as screen size, URL and other identifiers  can be hidden.

Increase website speed

Fewer scripts need to be loaded during the download process. Instead, your server-side container will communicate with other Analytics and Ad Services (such Google Analytics, Google Ads, Facebook etc.) directly using their APIs, server-to-server.

Certified for your success

Your Google Tag Manager account is in safe hands. We are a certified agency and use our expertise to apply the latest methods to your individual project.

Our team of experts is ready to help

Vladimir Stashevskiy

  • 6+ years experience in Digital Analytics, MarTech & Digital Marketing
  • Google Analytics Expert

John Munoz

  • 10+ years experience in Digital Analytics, MarTech & Tech SEO
  • Google Analytics & Adobe Analytics Expert

Wan-Yu Lee

  • 6+ years experience in Data Analytics & Market Research
  • Adobe Analytics Certified Expert

Yury Tolmadzhev

  • 10+ years experience in BI, Data Analytics & Business Development
  • Business Analysis Expert


Questions often arise about Google Analytics 4, as it is a new tool. We will answer them for you.

How can Digital Loop help with server-side Google Tag Manager?

We are specialists for all Google Tag Manager topics. As a Google Partner and with our certified team, we can help you with implementation, migration, debugging, and many other issues. Write to us to arrange a free initial consultation.

Does Google Analytics 4 work with server-side tagging?

Yes. In fact, it works even better than in a traditional setup. Since ad blockers cannot block scripts going to server-side processing container, you can collect more data for which you have received consent. Our agency has a team of Google Analytics specialists who can set up or migrate your Google Analytics to make it ready for a server-side approach.

Can I set up server-side Google Tag Manager myself?

Google does provide some documentation that allows experienced developers to install server-side Google Tag Manager themselves. For most customers, we recommend a custom setup with a specialist.

Ready to implement server-side tagging with GTM?
Write us to book your free initial consultation!

Steinsdorfstraße 2
80538 München
089 – 41 61 47 83 0
089 – 41 61 47 83 4