MORE EFFICIENCY WITH E-COMMERCE AND MANAGEMENT DASHBOARDS? WE ARE HERE FOR YOU!
Reporting & Data Visualization Agency
Why Reporting & Data Visualization
Easy to Understand
Get clear dashboards and reports with understandable statements and meaningful summaries of your data.
Web Analytics Report or Marketing Dashboard? We help you to share results and related conclusions with your stakeholders more efficiently and easily.
Save time & Increase Productivity
Save more time for other tasks by setting up data integration and automating BI reports.
What We Do
BI Strategy Design
We develop a strategy for implementing a BI solution that meets your individual requirements.
BI Solution Scoping
According to your business objectives, we help you to evaluate and select an ideal solution.
BI Solution Setup
Whether Google Data Studio, Microsoft Power BI, Tableau or even Excel – we create a data pipeline for you and set up the BI environment with any BI tool of your choice.
Reporting & Data Visualization
Is your corporate growth slowing down? With custom dashboards, you can keep track of the numbers, never miss a market trend and stay competitive. Facilitate demand capture, planning and idea generation with management dashboards, online marketing dashboards, SEO dashboards, Google Analytics dashboards, KPI dashboards and more.
Trainings & Workshops
We provide on-site training of your team based on the best practices of Reporting & Data Visualization.
Our Expertise in Reporting & Visualization
Meet your team of Reporting & Data Visualization
- 10+ years experience in BI, Data Analytics & Business Development
- Power BI & Excel Expert
- 6 years experience in Data Analytics & Market Research
- Tableau Professional
- 10+ years experience in Digital Analytics, MarTech & Tech SEO
- Google Data Studio Expert
- 6 years experience in Digital Analytics, MarTech & Digital Marketing
- Google Data Studio Expert
Reports and dashboards with Tableau
Use Case: SEO Performance Dashboard
- An interactive dashboard with Google Search Console data, replicating the standard Performance report in GSC.
- GSC data was collected with SEO Data Platform and stored in Google Big Query.
- The solution was implemented to ensure that data from Google Search Console is available longer than the standard 16-month range.
Use Case: E-Commerce Daily Sales Report
- A daily report of an e-commerce shop showing sales KPIs and top-performing goods across several channels: an own webshop, Amazon, eBay, and Kaufland.
- Data from different sources are stitched to a single MySQL database.
- Available on Tableau Server with a scheduled daily email delivery as PDF.
Reports and dashboards with Google Data Studio
Use Case: Web Analytics Dashboard
- Customizable web-analytics report to monitor:
- Web User Behavior Overview (standard Google Analytics metrics)
- Lead Generation Performace (macro and micro conversions)
- Awareness Performance (channel acquisition and engagement)
- Organic search performance (SEO-relevant metrics)
- Live connection to datasets with the latest data
Reports and dashboards with Microsoft Power BI
Use Case: E-Commerce Cross-Selling Analysis
- Basket analysis of an e-commerce shop with the goal to identify the best cross-selling items.
Use Case: Log file analysis
- Custom visualization of website crawl stats and a review of possible crawling issues.
Still not sure which report or tool suits best?
Check out our Report Gallery, where we collected several best practice reports for different teams and business needs!
Frequently Asked Questions in Reporting & Data Visualization
What are the advantages of using interactive data visualisation?
Interactive visualisation is used to make data available to various departments in a company, in the most efficient possible way. The great advantage of this is that a dashboard or graphic can be used equally by the whole team. With interactive features, such as sliders and further selection options, one can adapt the graphic view to their information interests. Doing this allows all stakeholders to benefit from the same set of data.
Once the interactive dashboard is created, no additional development is required. Interactive features can be used permanently afterwards.
Besides, the data can always be meaningfully condensed in the interactive visualisation and, if necessary, quickly reduced to the most crucial details.
As an experienced analytics agency, we develop customised dashboards for you, from which you profit effectively.
Business vs. data analysis - what are the differences?
In essence, business and data analysis pursue the same overall goal. Data and technology should be used to increase the commercial success of a company.
On one hand, business analysis is primarily concerned with generating insights that help to achieve predefined business goals, such as the immediate growth or development of new markets. Business analysis provides approaches to directly answer specific questions, in which data sources are often defined beforehand.
On the other hand, analysis is usually exploratory. Large data sets are often scoured to identify patterns and trends that can be used for entrepreneurial decisions. All in all, data analysis involves many different techniques and approaches.
What is Ad hoc reporting?
Ad hoc reporting is usually only used once. The objective is to answer specific business questions that briefly arise, as quickly as possible. This way, short-term decision-making processes can be underpinned with data. The reports are usually created by a professional BI tool without entirely adapting to existing reporting.
If specific information is regularly required, an Ad hoc report can be transformed into a standard one.
Do you want to optimise your existing reporting and benefit from the advantages of Ad hoc reporting? Contact us for more information!
What makes up a good data visualisation?
As a company, you can benefit from the visualisations of data that is very informative. Therefore, the presented data shouldn’t restrict on the descriptive level.
To identify correlations in analytical representations, comparisons should be made. This enables you to retrospectively view and evaluate the impact of your business choices and decisions.
Besides, goal-oriented data visualisations have a sensible scaling, as well as a clear and transparent portrayal. If your dashboards and graphs are simple and aesthetically well presented, there is no need for analytical skills to generate insights. As a result, all stakeholders within the company can benefit from your data visualisation.
In the design, use indicator colours for deviations. However, bare in mind that in this case, less is more!
Do you want to make better use of your data in future?
Our analytics experts and designers know the best practices for profitable and appealing data visualisations. Contact us!
What are the differences between static and dynamic reporting?
Static reporting presents data from a specific time or period. A static report is usually processed and utilised for a distinct objective. Subsequently, static reports are no longer applied and are only used for analysing historical data. Therefore, the usability of the information is somewhat limited by time.
The fundamental difference between static and dynamic and interactive reporting lays in the following aspects. Dynamic reporting allows you to access graphs and dashboards that supply real-time data 24/7. As a company, this enables you to react quicker to changes and short-term developments. Moreover, you can integrate and use interactive functions, like filters or sliders. The interactivity additionally allows you to carry out advanced analyses. Dynamic reporting is also remarkable for its scalability.
As an experienced analytics agency, we recommend making the most out of all the new possibilities provided by dynamic and static reporting. Contact us to find out more – we will advise you on suitable solutions for you!
Check other related topics we specialize in!
Tag Management System
As a marketer you are busy with a lot of marketing plans and campaigns. You want to organize your analysis-, conversion-, optimizing- and marketing tools more efficiently? You want to speed up the digital marketing process and with less IT support? Tag Management System can be the solution!
Google & Adobe Analytics
Does your web analytics data really reflect the user behavior? What if you’re making decisions based on flawed data? Or do you know you can mine more with the analytics tools? We configure, audit, & analyze your Google Analytics or Adobe Analytics to make sure everything’s working right!