Tag Management System

As a marketer you are busy with a lot of marketing plans and campaigns. You want to organize your analysis-, conversion-, optimizing- and marketing tools more efficiently? You want to speed up the digital marketing process and with less IT support? Tag Management System can be the solution!


Why Tag Management

Reduced Cost

Save your time cost with a TMS instead of manually sorting through tags.

Easy to manage & Stability

Clear overview instead of messy code to avoid unexpected breakdown. Check and detect tags before they cause any real damage.


Speed up Marketing Process

Empower marketers to configure tags by themselves, to keep the tags up to date and correspond to the needs.

Faster Page Performance

Deploy tags only when certain criteria have been met and therefore improve user experience at the same time.


Data Accuracy

Make your incoming data trustworthy with clear view by applying TMS, which makes tag audits much more efficient and accurate.


What We Do

Measurement Strategy

Translate your business goals into measurable KPIs and actionable insights.


TMS Scoping

Help you evaluate and select the best-fit solution based on your business goals and objectives.


TMS Setup

Whether you have an existing TMS or start from the scratch – we provide the complete setup and on-going support.



Troubleshooting and debugging of your Tag Management System.


Consent Management

Integrated control of tracking tags based on your consent management tool – all in one TMS.

Training & Workshop

On-spot training of your team based on the best practices of Tracking & Tag Management.

Our expertise in tag management system

Meet your team of Tag Management System


John Munoz

  • 10+ years experience in Digital Analytics, MarTech & Tech SEO
  • Google Tag Manger Expert
  • Project Experience with Tealium

Wan-Yu Lee

  • 6 years experience in Data Analytics & Market Research
  • Commanders Act Certified

Vladimir Stashevskiy

  • 6 years experience in Digital Analytics, MarTech & Digital Marketing
  • Google Tag Manager Expert
  • Commanders Act Certified

Yury Tolmadzhev

  • 10+ years experience in BI, Data Analytics & Business Development.

Case Sharing

Case : TMS Scoping

Client: a well-known insurance company
Tool: Tag Commander

  • Search for Tag Management System options based on needs
  • Proof of Concept : Tag Management System on-premise
  • Align Tag Management System with the consent management platform

Do you have further questions in regards to Tag Management?

Which Tag Management tools are used the most?

One of the most used Tag Management solutions is Google Tag Manager. This tool is free and only takes a few minutes to set up. The system includes a functional preview mode and supports multiple accounts.

Another popular TMS provider is Dynamic Tag Management (DTM) from Adobe. This system has a user-friendly interface that can be integrated into Google Analytics and is primarily aimed at businesses.

Moreover, Tealium iQ Tag Management is ideal for companies that have complex requirements in their enterprise. If you have multiple websites with high inbound traffic, Tealium may be your best-fitting solution.

Commanders Act’s Tag Commander is an equally popular product. It is easy to use and has an intuitive tag-building interface.

Are you uncertain which Tag Management tool to choose? Our analytics experts will advise you!

Why should I link Google Tag Manager to Google Analytics?

Google Tag Manager and Google Analytics are two different tools that can be used independently of one another. Nevertheless, integrating Google Tag Manager into Google Analytics offers numerous advantages.

To record and evaluate visitor flows and user data on a website, a tracking code (so-called ‘tag’) must be integrated into the source code of the page. This tag is implemented in form of a JavaScript code.

With Google Tag Manager, you no longer have to integrate the code snippet manually into your website. You are provided with a user-friendly interface which you can use to conveniently manage and create your tracking codes. Therefore, you do not need to undertake further development.

As Analytics experts, we support you in the implementation of your Google Tag Manager in Google Analytics.

Do you recommend removing the original Google Analytics code from my site's source code before adding the new code from Tag Manager?

Essentially, the question is whether there are complications if there are multiple tracking codes (tags) in the source code of your website. The answer is “no” – you can have several tags on your website at the same time.

However, as an experienced Analytics agency, we recommend removing old Google Analytics codes from the source code after implementing the Tag Manager. This is the only way you can ensure accurate data collection thereafter. For instance, duplicate tags can lead to counting page views double or to a misinterpretation of the users’ dwell time.

Contact us and we are going to show you how to integrate Google Tag Manager without errors, step-by-step.

What data can be collected with Web Analytics tools if I use a Tag Management System?

After integrating a Tag Management System, you can collect the same user data with Web Analytics tools as you did previously. The only difference is that the integration and adaptation of the analytics tags are now more straightforward and faultless.

You can track the following data:

  • Number of users (new and returning)
  • Scroll depth on your page(s)
  • Click behaviour within the navigation
  • Number of sessions per user
  • Number of page views per session of a user
  • Dwell time of users on your site
  • Click behaviour regarding call-to-action elements, such as buttons or text links
  • Bounce rate

    You can also record what operating system your customers use or what country they base in.

    Thus, the multifaceted tracking options persist even after the implementation of a Tag Management System, and adjustments are made even more straightforward.

How do I track button clicks in Google Analytics with Google Tag Manager?

There are three steps to record a click on a button in Google Analytics, using the Google Tag Manager.

Firstly, the pre-configured click variables must be activated in the Google Tag Manager. Then, the ‘trigger’ has to be configured. Subsequently, tags have to be created to record the user behaviour afterwards. A continuous and concise wording of tags is of primary relevance here.

As an experienced analytics agency, we are happy to set up your tracking – our experts know the best practices for successful tag management.

Check other related topics we specialize in!

Reporting & Visualization

There are bundles of tools that bring tons of data on your table. Too much data but too little time to create reports and to get actionable insights? If you’re experiencing data overwhelm, stay calm — that’s where our reporting and data visuals come in.

Google & Adobe Analytics

Does your web analytics data really reflect the user behavior? What if you’re making decisions based on flawed data? Or do you know you can mine more with the analytics tools? We configure, audit, & analyze your Google Analytics or Adobe Analytics to make sure everything’s working right!

Interested in our service?
Contact us!