Content Management

Because “content is king”! (Bill Gates, 1996)

Corporate Websites function as virtual business cards: they are the very first and the most important touchpoint a customer gets with your brand. The content of a website is the be-all and end-all, as users want to identify with the content before becoming your customers.

Kick off your Content Marketing now!

What does Content Marketing mean in practice?

Content Marketing includes communication strategies that aim to attract the attention of potential customers through appealing content.

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What is a Content Management System (CMS)?

A Content Management System (CMS) is a software, which enables to create, edit and publish web content through a graphical user interface (GUI).

Our services in Content Management & Marketing

Consulting and Planning

Consult us with your questions regarding Content Marketing: Where is the potential? Who is the target audience? What are users looking for? 

Together, we select a suitable software solution based on the type of your content and we elaborate your individual content strategy.

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Concept, Text Editing & Design

Our Content Managers assist you in creating market and channel-specific content and in creating an appealing design to match your CI.

We write user-friendly texts for you that reflect the reading behavior of web users.

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Implementation and Integration

We also provide support in correctly creating the content in the CMS, positioning it in the most suitable place and publishing it online in an engaging way.

Our service also includes the seamless integration and cross-linking of the existing content sources.

Service Providing and Bugfixes

Our content management services include: 

  • Cloud Hosting
  • Monitoring
  • Bugfixes 
  • Ongoing optimization of the existing CMS

    Project- and Changemanagement

    Content Management is a long-term project that requires ongoing support. We create editorial plans and agendas for you. Together we determine whether deadlines can be met or if processes must be optimized.

    Together we will work on a customized solution for your business and will assist you in its continuous development.

    Our expertise in CMS

    Not only are texts, pictures and videos perceived as additional value by users – they are also positively recognized by Google. The content of a website has to be easy to manage and to publish. We have worked with several CMS over the years, which include WordPress, Drupal, TYPO3, AEM or Joomla!. Thus, we know about the updates and changes and are familiar with the advantages and disadvantages of each of them. WordPress is the most used open source CMS worldwide and is suitable for intuitive design, as it is very user-friendly. On the other hand, Drupal only requires a simple installation that can be extended with a multitude of modules. However, be aware that not every system may be equally as suitable for your project. Contact us to find out which CMS suits your needs the best! We will lay out all information regarding the core functions, fields of application and system requirements, for you.

    Further information regarding Content Management

    What should a CMS be able to do?

    Apart from generating and managing content, a CMS should also enable the integration of other content sources.
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    Is WordPress safe to use?

    WordPress is considered to be one of the safest CMS. Nevertheless, it is not exempt from attacks. Consequently, the CMS should be professionally installed and requires continuous maintenance.
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    Which CMS are PHP-based?

    Some of the PHP-based CMS include well-known systems like WordPress, Joomla!, Drupal, TYPO3 and Magento. They are all based on the server-sided programming language PHP.

    How much does a good CMS cost?

    Besides fee-based CMS solutions, there are also numerous free open source software options. These include well-known providers WordPress and Typo3. For these, a fee for Plugins and maintenance is to be paid.

    In which cases do I require a CMS?

    The integration of a CMS is always well worthwhile if new content is continuously published on a website. One of the advantages of a CMS is that your employees are able to update the content without requiring in-depth IT knowledge.

    Which elements can be maintained?

    Apart from templates or particular graphics, each content area of a website can be maintained through a CMS. A CMS also allows you to manage texts, images and other files.

    30 days to your success with Digital Loop – that’s our Content Management philosophy. SEO optimized, of course.

    Day 1

    Adjust meta-titles and descriptions

    Day 2

    Assign ALT attributes to images

    Day 3

    Revise non-functioning links

    Day 4

    Check and revise redirects

    Day 5

    Standardise URL structures

    Day 6

    Shorten URLs and optimise SEO

    Day 7

    Set internal links on the pages

    Day 8

    Create anchor texts

    Day 9

    Keep click trails short

    Day 10

    Review and increase the accessibility of the website

    Day 11

    Show search engines what to crawl

    Day 12

    Carry out a keyword research

    Day 13

    Ensure a smooth website navigation

    Day 14

    Improve website loading time

    Day 15

    Optimise website for mobile view

    Day 16

    Identify duplicate content

    Day 17

    Correct duplicate content

    Day 18

    Perform a TF*IDF analysis on content

    Day 19

    Create individual headings

    Day 20

    Create new content

    Day 21

    Edit old content

    Day 22

    Maintain a high ratio between content and code

    Day 23

    Make the content diverse

    Day 24

    Globalise your internet presence (make it multilingual)

    Day 25

    Optimise website for local search

    Day 26

    Effectively integrate social media platforms

    Day 27

    Control user interaction

    Day 28

    Link Google Search Console

    Day 29

    Connect Google Analytics

    Day 30

    Monitor the progress

    Day 1

    Adjust meta-titles and descriptions

    Day 2

    Assign ALT attributes to images

    Day 3

    Revise non-functioning links

    Day 4

    Check and revise redirects

    Day 5

    Standardise URL structures

    Day 6

    Shorten URLs and optimise SEO

    Day 7

    Set internal links on the pages

    Day 8

    Create anchor texts

    Day 9

    Keep click trails short

    Day 10

    Review and increase the accessibility of the website

    Day 11

    Show search engines what to crawl

    Day 12

    Carry out a keyword research

    Day 13

    Ensure a smooth website navigation

    Day 14

    Improve website loading time

    Day 15

    Optimise website for mobile view

    Day 16

    Identify duplicate content

    Day 17

    Correct duplicate content

    Day 18

    Perform a TF*IDF analysis on content

    Day 19

    Create individual headings

    Day 20

    Create new content

    Day 21

    Edit old content

    Day 22

    Maintain a high ratio between content and code

    Day 23

    Make the content diverse

    Day 24

    Globalise your internet presence (make it multilingual)

    Day 25

    Optimise website for local search

    Day 26

    Effectively integrate social media platforms

    Day 27

    Control user interaction

    Day 28

    Link Google Search Console

    Day 29

    Connect Google Analytics

    Day 30

    Monitor the progress

    Do you have further questions in regards to content marketing?

    Why do companies need a content marketing strategy?

    Businesses need a well thought-out content marketing strategy in order to be able to achieve their marketing goals. In this, content plays an essential role, as good content guarantees that users will stay on the given website. The larger the number of channels, target groups and topics your website covers, the more is the strategic basis important. Without a complete content marketing strategy, valuable resources may be used inefficiently and you may ultimately not achieve tangible results. In our digital marketing agency, we develop an individual strategy and a content plan that suits you!

    Why is good content important? How can businesses efficiently use and profit from content for their marketing?

    To be recognised as an established corporation and a brand in the maze and flood of information, only providing ‘simplistic content’ is not enough anymore. Your content must be targeted, displayed on appropriate channel(s), at the most suitable time(s), in the right format, with the correct titles, be SEO-optimised etc. This is the only way to offer your company the opportunity to develop your brand and increase its awareness. Nowadays, content marketing has become an indispensable part of every company’s marketing strategy.

    Arrange a free initial consultation and learn more.

    What significance does SEO have in relation to content marketing?

    In online content marketing, SEO also plays an essential role. To achieve a high ranking in search engines, your online content must be SEO-optimised. Otherwise, your content will not be displayed among the search results, relevant for users. To ensure your website is recognized by search engines, i.a. keywords should be integrated in the correct places, alt texts must be attached to images, and the page structure ranging from H1 to H4 has to be correctly set up.

    Are you interested in knowing how good your current content is? Contact us for a Content-SEO-Audit and let’s find out together!

    Why should I hire a content marketing agency for my project instead of a freelance copywriter?

    The main difference between a freelance copywriter and us as a content marketing agency is that we are capable of accepting more extensive tasks and we are able to handle them quickly. As a digital marketing agency, we offer you the all-round package – from topic identification to the keyword research, content creation, revision and beyond. This means that you won’t have to hire different experts, instead you will have a direct contact if you require any additional IT services or further help.

    We also offer training courses and workshops in content marketing, to train your employees on site.

    Good quality content has always been created. What is new about online content marketing?

    Digital content marketing offers you the opportunity to accurately address your target group. With suitable content marketing, you can reach a great number of people who are truly interested in your content.
    Besides, a significant advantage that only digital content offers is that just like the table of contents of a book, digital content can also be structured and organised in a similar way. This is achieved by adapting the headings or URL structures with H1 to H4, for instance. Thus, users don’t have to navigate through your entire website to find the information they are looking for, instead they can access it directly. With the right content marketing strategy, your success can be measured in your KPIs. For more information, please contact us.

    Which content management system (CMS) is best suited for my company? Which CMS does Digital Loop work with?

    Every CMS has its strengths and areas of application, thus the the system you choose solely depends on your requirements. As a content marketing agency we work with experts in WordPress, Drupal, Typo 3, AEM and Joomla!. If your company needs assistance with content management but uses a different CMS from the ones listed in our service portfolio, it is not a problem! As an agency, we are always flexible, adapt to the requirements of our customers and find you the most suitable expert from our network.

    Digital Loop – your contact for Content Marketing in Munich

    Good Content Marketing is proven to have positive outcomes.

    Improve your traffic, boost your conversion rate and increase your sales. Success is measurable! No more meaningless keyword stuffing!

    Good content provides added value to the reader – excellent content encourages the website visitor to interact, share and like.

    Interested in our service?
    Contact us!