Because “content is king”! (Bill Gates, 1996)
Corporate Websites function as virtual business cards: they are the very first and the most important touchpoint a customer gets with your brand. The content of a website is the be-all and end-all, as users want to identify with the content before becoming your customers.
Kick off your Content Marketing now!
What does Content Marketing mean in practice?
Content Marketing includes communication strategies that aim to attract the attention of potential customers through appealing content.
What is a Content Management System (CMS)?
A Content Management System (CMS) is a software, which enables to create, edit and publish web content through a graphical user interface (GUI).
Our services in Content Management & Marketing
Consulting and Planning
Consult us with your questions regarding Content Marketing: Where is the potential? Who is the target audience? What are users looking for?
Together, we select a suitable software solution based on the type of your content and we elaborate your individual content strategy.
Concept, Text Editing & Design
Our Content Managers assist you in creating market and channel-specific content and in creating an appealing design to match your CI.
We write user-friendly texts for you that reflect the reading behavior of web users.
Implementation and Integration
We also provide support in correctly creating the content in the CMS, positioning it in the most suitable place and publishing it online in an engaging way.
Our service also includes the seamless integration and cross-linking of the existing content sources.
Service Providing and Bugfixes
Our content management services include:
- Cloud Hosting
- Ongoing optimization of the existing CMS
Project- and Changemanagement
Content Management is a long-term project that requires ongoing support. We create editorial plans and agendas for you. Together we determine whether deadlines can be met or if processes must be optimized.
Together we will work on a customized solution for your business and will assist you in its continuous development.
Our expertise in CMS
Further information regarding Content Management
What should a CMS be able to do?
Is WordPress safe to use?
Which CMS are PHP-based?
How much does a good CMS cost?
In which cases do I require a CMS?
Which elements can be maintained?
30 days to your success with Digital Loop – that’s our Content Management philosophy. SEO optimized, of course.
Adjust meta-titles and descriptions
Do you have further questions in regards to content marketing?
Why do companies need a content marketing strategy?
Businesses need a well thought-out content marketing strategy in order to be able to achieve their marketing goals. In this, content plays an essential role, as good content guarantees that users will stay on the given website. The larger the number of channels, target groups and topics your website covers, the more is the strategic basis important. Without a complete content marketing strategy, valuable resources may be used inefficiently and you may ultimately not achieve tangible results. In our digital marketing agency, we develop an individual strategy and a content plan that suits you!
Why is good content important? How can businesses efficiently use and profit from content for their marketing?
To be recognised as an established corporation and a brand in the maze and flood of information, only providing ‘simplistic content’ is not enough anymore. Your content must be targeted, displayed on appropriate channel(s), at the most suitable time(s), in the right format, with the correct titles, be SEO-optimised etc. This is the only way to offer your company the opportunity to develop your brand and increase its awareness. Nowadays, content marketing has become an indispensable part of every company’s marketing strategy.
Arrange a free initial consultation and learn more.
What significance does SEO have in relation to content marketing?
In online content marketing, SEO also plays an essential role. To achieve a high ranking in search engines, your online content must be SEO-optimised. Otherwise, your content will not be displayed among the search results, relevant for users. To ensure your website is recognized by search engines, i.a. keywords should be integrated in the correct places, alt texts must be attached to images, and the page structure ranging from H1 to H4 has to be correctly set up.
Are you interested in knowing how good your current content is? Contact us for a Content-SEO-Audit and let’s find out together!
Why should I hire a content marketing agency for my project instead of a freelance copywriter?
The main difference between a freelance copywriter and us as a content marketing agency is that we are capable of accepting more extensive tasks and we are able to handle them quickly. As a digital marketing agency, we offer you the all-round package – from topic identification to the keyword research, content creation, revision and beyond. This means that you won’t have to hire different experts, instead you will have a direct contact if you require any additional IT services or further help.
We also offer training courses and workshops in content marketing, to train your employees on site.
Good quality content has always been created. What is new about online content marketing?
Digital content marketing offers you the opportunity to accurately address your target group. With suitable content marketing, you can reach a great number of people who are truly interested in your content.
Besides, a significant advantage that only digital content offers is that just like the table of contents of a book, digital content can also be structured and organised in a similar way. This is achieved by adapting the headings or URL structures with H1 to H4, for instance. Thus, users don’t have to navigate through your entire website to find the information they are looking for, instead they can access it directly. With the right content marketing strategy, your success can be measured in your KPIs. For more information, please contact us.
Which content management system (CMS) is best suited for my company? Which CMS does Digital Loop work with?
Every CMS has its strengths and areas of application, thus the the system you choose solely depends on your requirements. As a content marketing agency we work with experts in WordPress, Drupal, Typo 3, AEM and Joomla!. If your company needs assistance with content management but uses a different CMS from the ones listed in our service portfolio, it is not a problem! As an agency, we are always flexible, adapt to the requirements of our customers and find you the most suitable expert from our network.
Digital Loop – your contact for Content Marketing in Munich
Improve your traffic, boost your conversion rate and increase your sales. Success is measurable! No more meaningless keyword stuffing!
Good content provides added value to the reader – excellent content encourages the website visitor to interact, share and like.