Achieve targeted success on the Internet with quantifiable actions.
Advertising campaigns can be expensive, is it worth it though? As an entrepreneur, performance marketing provides you with clear indicators to analyze and evaluate your marketing success, at any time.
Increase your visibility on the web with Performance Marketing
What is Performance Marketing and what is it used for?
The term “performance marketing” stands for advertising measures that have measurable outcomes (e.g. number of purchases, registrations, etc.). Hence, performance marketing differs from traditional marketing campaigns in many ways.
All performance marketing actions are supported by data and the results are transparent and traceable.
Performance marketing campaigns are continuously optimized according to the obtained insights.
How does Performance Marketing help your business?
Target your customers through digital channels, such as search engines or social media, with the help of performance marketing.
As a company, you receive a lot of data in the course of a campaign regarding the effectiveness of the applied actions. This is because the defined KPIs are measurable, which enables you to optimize your strategy.
As an experienced performance marketing agency from Munich, we support you on your way to the cost-efficient marketing of the future.
Our performance marketing experts: growth360
Your growth is our motivation! We develop and support individual and cross-channel campaigns for your company. Our experienced project managers always have your goals, brand and customers in mind. In addition to detailed analyses and careful implementation, continuous optimization guarantees the sustainable success of the measures.
SEA Audit: how we improve the performance of your SEA campaigns
A SEA Audit delivers the insights that you need to improve the success of your campaigns. Your SEA activities can only be successful if your Google or Microsoft Ads account is granularly and professionally set up. By hiring us as independent experts, we are going to help you achieve more visibility in search engines in only five steps:
Step 1: Target Setting
To begin with, we will set goals for your search engine advertising activities. Together, we will then translate them into measurable KPIs and tangible objectives.
Step 2: Account Analysis
In the next step we will check whether your ad-accounts are optimally set up. The focus here is primarily put on your general account settings.
Step 3: Campaign Audit
Once your account settings have been examined, we will go through your active campaigns. This is where (negative)keywords, search terms and ad-texts will be revised.
Step 4: Recommended actions
Based on our findings, we will derive a precise plan for action. We will provide an overview of effective measures that will bring you closer to your goals.
Step 5: Documentation & Training
Documentation & Training
Following the audit, you will receive documentation on our findings and information regarding the optimization of your campaigns. Thus, you will benefit from our consulting services in the future, as well. Additionally, by booking a training session with us, you will have the possibility to extend the skills of your employees.
Do you have further questions regarding Performance Marketing?
Which KPIs are measured in performance marketing campaigns?
Performance marketing can be used to measure a number of key indicators. These typically include clicks, traffic or conversions. An example of the clicks would be the click-through rate. On the other hand, conversions include the conversion rate, which can tell you the percentage of website visitors that make a purchase on your site.
In the field of social media marketing, the engagement rate has to be taken into account, as it measures the extent to which your target group interacts with your content. If you want to evaluate the performance of your search engine marketing, it is worth tracking your ranking on Google. Are you unsure which key figures are important for your campaigns? We are happy to advise you!
Does one buy clicks with Performance Marketing?
Yes and no.
The conventional “1,000 clicks for your website” is often offered by unreliable agencies and freelancers. This can damage your website and your company in the long-term.
In Performance Marketing, people often try to increase the traffic of their website. However, according to the “money for clicks” principle, there won’t be immediate results, as website clicks usually originate from your potential customers, which are the ones you offer added value to on your website. As a performance marketing agency, we will stand by your side to make your offer as interesting and multifaceted, as possible.
Which advertising measures are included in Performance Marketing?
- There are many advertising measures that belong to performance marketing, as it essentially includes every advertising tool that is measurable. Please take a look at our glossary, if you are looking for more information about the individual measures. Are you interested in talking directly to an expert? Please get in contact with us.
How does Google Ads work?
By paying for Google Ads, you can make your website appear amongst the top search results in Google. For this, a Google Ads account must be created and linked to a payment option. Subsequently, you can manage your campaigns. In this regard, you enter keywords for which your ads should be placed. Google evaluates these on an on-going basis and decides which user will see your ads. The quality of your ad texts and descriptions also determine your position in the search results.
Every time a user clicks on your ads, you pay a small fee to Google Ads. Contact us, if you would like assistance with this.
Are there specific tools for Performance Marketing?
Yes, with Google Analytics or Adobe Site Catalyst you can measure traffic and other KPIs of your website. You can use the platform’s own analytics tools from Facebook, Instagram or Xing, if you are looking for KPIs for your social media campaigns.
The Google Search Console supports you in search engine optimization. Our professionals know all relevant tools and support you in making the right choice.