Use Case: Hemden.de
We supported the relaunch of the online shop for “hemden.de”. With an optimised shop structure and numerous SEO improvements, sales were increased by 130% within five months.
Frequently Asked Questions to e-Commerce
How important is the UX for the search engine ranking of my online shop?
The UX is crucial for the ranking of your online shop! For example, if your product categories are unclear or the checkout procedure is too complex, your users may not find their way around. Eventually, this can lead to you losing your high ranks on Google and co. After all, according to Google, a website gets a high ranking position if it appropriately serves its purpose. Therefore, the ideal shop provides information about its products, presents them in an appealing way and makes them easy to purchase. If your online shop is not set up in a user-friendly way, this can lead to a decrease in traffic and sales, in the worst case.
Our team of experts will work with you to develop SEO measures to secure organic traffic in your shop.
B2B Commerce - What do companies need to pay attention to?
B2B commerce differs in many respects from the conventional end-customer business (B2C).
On one hand, B2B entrepreneurs face particular challenges in organisational and sales areas. The customer data management, processing of orders is more complex whereas pricing is rather customer-specific.
On the other hand, private and business customers have different expectations. In B2C, users value presentation and convenience above all, whilst in B2B, professional customers expect speed and efficiency.
Hence, be careful when choosing your B2B commerce platform! The chosen solution must be fit for the future. It should scale along with your company and respond flexibly to changing business circumstances. With an ERP (Enterprise Resource Planning) system, you complete your tech stack and master the challenges of B2B commerce.
How will B2C online commerce evolve in future?
Without a doubt, e-Commerce has established itself as a sales channel in B2C. For years, the share of the market and the revenues of online trade have increased – and there is no sign of a turnaround. Economists predict significant growth potential especially for new branches of the industry, such as online food retailing.
In addition, mobile commerce will become increasingly important. Internet access with mobile devices is rising globally, and Google is placing more and more emphasis on mobile user-friendliness in its ranking factors. Another challenge for companies will be finding the balance between stationary and digital commerce.