Content Management

Because “content is king”! (Bill Gates, 1996)

Corporate Websites function as virtual business cards: they are the very first and the most important touchpoint a customer gets with your brand. The content of a website is the be-all and end-all, as users want to identify with the content before becoming your customers.

Kick off your Content Marketing now!

What does Content Marketing mean in practice?

Content Marketing includes communication strategies that aim to attract the attention of potential customers through appealing content.

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What is a Content Management System (CMS)?

A Content Management System (CMS) is a software, which enables to create, edit and publish web content through a graphical user interface (GUI).

Our services in Content Management & Marketing

Consulting and Planning

Consult us with your questions regarding Content Marketing: Where is the potential? Who is the target audience? What are users looking for? 

Together, we select a suitable software solution based on the type of your content and we elaborate your individual content strategy.

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Concept, Text Editing & Design

Our Content Managers assist you in creating market and channel-specific content and in creating an appealing design to match your CI.

We write user-friendly texts for you that reflect the reading behavior of web users.

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Implementation and Integration

We also provide support in correctly creating the content in the CMS, positioning it in the most suitable place and publishing it online in an engaging way.

Our service also includes the seamless integration and cross-linking of the existing content sources.

Service Providing and Bugfixes

Our content management services include: 

  • Cloud Hosting
  • Monitoring
  • Bugfixes 
  • Ongoing optimization of the existing CMS

    Project- and Changemanagement

    Content Management is a long-term project that requires ongoing support. We create editorial plans and agendas for you. Together we determine whether deadlines can be met or if processes must be optimized.

    Together we will work on a customized solution for your business and will assist you in its continuous development.

    Consulting and Planning

    Consult us with your questions regarding Content Marketing: Where is the potential? Who is the target audience? What are users looking for? 

    Together, we select a suitable software solution based on the type of your content and we elaborate your individual content strategy.

    l
    Concept, Text Editing & Design

    Our Content Managers assist you in creating market and channel-specific content and in creating an appealing design to match your CI.

    We write user-friendly texts for you that reflect the reading behavior of web users.

    f
    Implementation and Integration

    We also provide support in correctly creating the content in the CMS, positioning it in the most suitable place and publishing it online in an engaging way.

    Our service also includes the seamless integration and cross-linking of the existing content sources.

    Service Providing and Bugfixes

    Our content management services include: 

    • Cloud Hosting
    • Monitoring
    • Bugfixes 
    • Ongoing optimization of the existing CMS
      Project- and Changemanagement

      Content Management is a long-term project that requires ongoing support. We create editorial plans and agendas for you. Together we determine whether deadlines can be met or if processes must be optimized.

      Together we will work on a customized solution for your business and will assist you in its continuous development.

      Consulting and Planning

      Consult us with your questions regarding Content Marketing: Where is the potential? Who is the target audience? What are users looking for? 

      Together, we select a suitable software solution based on the type of your content and we elaborate your individual content strategy.

      l
      Concept, Text Editing & Design

      Consult us with your questions regarding Content Marketing: Where is the potential? Who is the target audience? What are users looking for? 

      Together, we select a suitable software solution based on the type of your content and we elaborate your individual content strategy.

      f
      Implementation and Integration

      We also provide support in correctly creating the content in the CMS, positioning it in the most suitable place and publishing it online in an engaging way.

      Our service also includes the seamless integration and cross-linking of the existing content sources.

      Implementation and Integration

      Our content management services include: 

      • Cloud Hosting
      • Monitoring
      • Bugfixes 
      • Ongoing optimization of the existing CMS
      Project- and Changemanagement

      Content Management is a long-term project that requires ongoing support. We create editorial plans and agendas for you. Together we determine whether deadlines can be met or if processes must be optimized.

      Together we will work on a customized solution for your business and will assist you in its continuous development.

      Our expertise in CMS

      Not only are texts, pictures and videos perceived as additional value by users – they are also positively recognized by Google. The content of a website has to be easy to manage and to publish. We have worked with several CMS over the years, which include WordPress, Drupal, TYPO3, AEM or Joomla!. Thus, we know about the updates and changes and are familiar with the advantages and disadvantages of each of them. WordPress is the most used open source CMS worldwide and is suitable for intuitive design, as it is very user-friendly. On the other hand, Drupal only requires a simple installation that can be extended with a multitude of modules. However, be aware that not every system may be equally as suitable for your project. Contact us to find out which CMS suits your needs the best! We will lay out all information regarding the core functions, fields of application and system requirements, for you.

      Durpal
      typo3
      Adobe Experience Cloud
      Joomla

      Further information regarding Content Management

      What should a CMS be able to do?

      Apart from generating and managing content, a CMS should also enable the integration of other content sources.

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      Is WordPress safe to use?

      WordPress is considered to be one of the safest CMS. Nevertheless, it is not exempt from attacks. Consequently, the CMS should be professionally installed and requires continuous maintenance.

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      Which CMS are PHP-based?

      Some of the PHP-based CMS include well-known systems like WordPress, Joomla!, Drupal, TYPO3 and Magento. They are all based on the server-sided programming language PHP.

      How much does a good CMS cost?

      Besides fee-based CMS solutions, there are also numerous free open source software options. These include well-known providers WordPress and Typo3. For these, a fee for Plugins and maintenance is to be paid.

      In which cases do I require a CMS?

      The integration of a CMS is always well worthwhile if new content is continuously published on a website. One of the advantages of a CMS is that your employees are able to update the content without requiring in-depth IT knowledge.

      Which elements can be maintained?

      Apart from templates or particular graphics, each content area of a website can be maintained through a CMS. A CMS also allows you to manage texts, images and other files.

        30 days to your success with Digital Loop – that’s our Content Management philosophy. SEO optimized, of course.

        Day 1

        Modify meta titles and descriptions

        Day 2

        Add ALT attributes to images

        Day 3

        Check and fix not functioning links

        Day 4

        Review and revise redirects

        Day 5

        Standardize the URL structure

        Day 6

        Shorten URLs and improve SEO

        Day 7

        Set internal links on the website

        Day 8

        Create anchor texts

        Day 9

        Maintain click paths short

        Day 10

        Monitor and optimize the availability of the website

        Day 11

        Display search engines what they are supposed to crawl

        Day 12

        Conduct a keyword research

        Day 13

        Ensure smooth website navigation

        Day 14

        Boost website loading speed

        Day 15

        Optimize website for mobile view

        Day 16

        Identify duplicate content

        Day 17

        Replace duplicate content

        Day 18

        Perform a TF*IDF analysis of the content

        Day 19

        Create individual headings

        Day 20

        Generate new content

        Day 21

        Revise old content

        Day 22

        Maintain a high ratio between content and code

        Day 23

        Arrange the content in a diverse manner

        Day 24

        Make your Internet presence global and multilingual

        Day 25

        Adjust website for local search

        Day 26

        Efficiently integrate social networks

        Day 27

        Manage user interaction

        Day 28

        Link to Google Search Console

        Day 29

        Link to Google Analytics

        Day 30

        Monitor the progress

        Digital Loop – your contact for Content Marketing in Munich

        Good Content Marketing is proven to have positive outcomes.

        Improve your traffic, boost your conversion rate and increase your sales. Success is measurable! No more meaningless keyword stuffing!

        Good content provides added value to the reader – excellent content encourages the website visitor to interact, share and like.

        Interested in our service?

        Contact us!



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