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A Selection of our Projects

Case Studies

Issue

Digital Analytics Setup & Customer Journey Tracking: The client asked us to implement Google Analytics to enable tracking of the whole customer journey, while working GDPR-compliantly.

Audience

Digital Marketing Team

Realization of the project

The project involved the following steps:

• Measurement Planning
• Tracking Implementation (Google Analytics, Google Tag Manager)
• Set-up and Configuration of Google Analytics Accounts
• Cross-Domain Tracking

Issue

In July 2021 the founders of meisterklasse.de contacted us explaining their main challenges in product development; consultation in product strategy, and feature development. We have prepared a technical audit and aligned the next product development steps with their business targets.

Audience

Founders

Realization of the project

The very first thing we did after taking over the project from the previous agency was preparing a list of priority bugs to be fixed. Within a month, all existing functionalities and orders were working again as expected. From that point on, together with the customer team, we run workshops for a discovery phase to find out the next growth-enabling product strategies. 

Along with the decisions, we have switched the system architecture to a more stable and flexible set up so that the Meisterklasse team can manage more without technical support. Additionally, we have launched bundle courses and subscription models to make sure the end customers can find what they are looking for.

As of 2022, Meisterklasse has 12 courses and 5 more upcoming. Some of the courses are also available in EN. Since we are on the project we had some 5-digits courses sold, reaching the total of all past years in only 1. We also supported our client in their crowd-funding campaign to make sure everything runs smoothly, which provided our client around 500k€ investment from about 300 investors.

Issue

As a cross-functional team, we were contacted by hospitality digital to offer solution ideas, and execution plans regarding a variety of topics; from marketing and relaunch activities to solution architecture building, and product development.

Hospitality Digital (HD) was established in 2015 as a wholly owned subsidiary of METRO AG to develop digital solutions that contribute to the success of HoReCa (hotels, restaurants, and caterers). Under the DISH brand, HD provides competitive solutions for some of the most pressing challenges in the industry. More than 220.000 restaurateurs across 16 countries already use digital solutions of Hospitality Digital to improve their business performance.

Realization of the project

Together with HD internal teams, and external consultants, we provided our client with exceptional services, planned and executed multiple projects, and rolled out to multiple countries. During our involvement, our activities covered areas such as UX/UI design, solution architecture, tech-scouting, DevOps, product management, software development, analytics, and tracking, as well as supporting marketing efforts.

We were involved in the implementation and launch of 5 DISH products, managed the first steps in marketing and growth, and also reached out to a total of 5-digit businesses (B2B), and a lower 6-digit number of customers (B2B2C) in 15 countries.

Issue

After the first wave of COVID-19 contact tracking was vital in terms of keeping the virus under control. Quickly it was obvious for Hospitality Digital, that a solution must be built for the hospitality business owners and their guests.

Audience

Chief Product Officer

Realization of the project

DISH Guest was one of the first COVID-19 contact tracking applications on the market, launched in August 2020. It enables encrypted, anonymized and GDPR-compliant contact recording as well as fast and complete reporting for the governmental health authorities.In the core functionalities. DISH Guest enables business owners to create a QR-Code for their location, or even individual codes for each table, so the guest could check-in their presence. Also, the guests would be able to see a digital menu, and give reviews before leaving.

Our Product Manager took over the project in October 2020 as DISH Guest had around 3000 business customers. Within 3 weeks the number was increased to 5500 businesses in 9 countries. During the second lock-down we rolled out to other 6 countries to be ready for post-lockdown contact tracking. We have driven the project till Q4 2021 and delivered an advanced, multi-functional product active in 15 countries, over 9000 businesses having around 1 million check-ins every month.

Latest active countries: AT, BE, CZ, SP, FR, CZ, HU, IT, NL, PL, PT, RO, TR, UA

With over 2000 articles and a five-figure order volume, Fuxtec is one of the strongest German brands concerning hardware and gardening equipment. The Fuxtec online store is maintained by Digital Loop long-term and on a holistic basis. Within a short period of time (4 months), we implemented Shopware 6 in the former Shopware 5 online shop. The requirements included broad design adjustments, performance optimizations, the internationalization (GER, FR, IT), a website search and many more.

In addition, we implemented the ERP integration to an external company, while the PIM was executed by Shopware. Through our 24 hours support, we were able to achieve a better uptime of the shop. The conversion rate has improved significantly with our consulting. Our expert team uses a customer-centric approach for the optimizations. Fuxtec has a direct contact person concerning all questions, and can implement new functions in an agile way, as well as solve issues and problems as quickly as possible.

Issue

Programming an Android & iOS app for cyclists in Ecuador

Cycling can be dangerous in Ecuador due to the traffic. Broomer allows cyclists to book an accompanying car which shields them from the traffic by driving behind them.

Realization of the project

We developed an app for iOS and Android which allows cyclists in Ecuador to book an accompanying car driver, a so-called broomer, for their ride. In Ecuador, cyclists often are involved in accidents with cars when training on roads or highways.

Dangerous situations occur for example when climbing a mountain and going very slow. The broomer car is a protecting shield in these situations. If the cyclist suffers a mechanical failure or has an accident, the broomer is also there to help.

The app, which is available for Android and iOS, provides the following features:

• Geolocation: Users can see on the map which broomers are near them and can book the nearest broomer accordingly.
• Alerts to the broomer when a user requests their service
• New features are planned, eg multi payment and a safety function to prevent broomer drivers from falling asleep while driving.

Issue

Marketing & SEO decision-relevant data takes too long to gather.

Our client engages in data-driven decision-making, but the data used in this process is spread across different sources. Since the data are independent, it is difficult to measure the success of the marketing initiatives (campaigns, UX, content…etc.) performance from a single factor. It takes time to gather all the data from different reports and from different stakeholders. The operation strategy therefore can be only considered on a monthly basis or longer.

Audience

Marketing Operation Stakeholders, Product Manager, Division Managers, Head of Marketing

Realization of the project

We came up with a Marketing Data Warehouse & SEO real-time notification solution with flexible modules to be customized for the client.

•  A Marketing Data Warehouse to centralize the data. We connected the data pipelines of the web applications and pulled the data to an all-in-one data platform to centralize the datasets.
• With interactive dashboards and customized reporting for different operation or strategy purposes, the client can now get an up-to-date overview at any moment in time and update their operation strategy accordingly. Most of the reports can be updated automatically. Thus, it also saves the time cost in long term.
• We also monitor the critical tech-SEO issues of the key web property with the solution. The stakeholders can therefore get real-time notifications via Email or as a message in communication tools (such as Slack). Thus, they can take action before it is too late.

The solution works elegantly through only a single connector to the data visualization tool and remains flexible by allowing us to add more datasets on demand.

Tech Scope

• SEO data sources: Google Search Console, PageSpeed, CoreWebVitals, FIleSize (WebPageTest), Sisitrix, Ryte, etc.
• User Behavior data: Web Analytics
• User Satisfaction data: Survey data
• Internal data: KPI Plan
• MongoDB
• Google BigQuery, MySQL

*Based on the estimation, that the teams of our client need to pull out the data, and update the report every month by themselves.
-> 2.5 hours per month * 12 month* at least 4 teams  = 120 hours

Issue

As Digital Loop, we were contacted by the founders and investors of couch:now to discover and realize their innovative idea of an AI-based mental health coaching video platform. Our technical experts consulted the founders in product building, guided design/UX processes and implemented the application for all end devices.

Audience

Psychologists team, Data Engineering experts, Head of Marketing

Realization of the project

couch:now is the on-demand video platform for mental health, presented by the best-in-class therapists and psychologists. Launched in December 2021, couch:now has reached now presenting 3 Programs, over 250 videos and hundreds of users in each program. In the process consultancy, our team had to discover the requirements of end users, while enabling the scientific, data engineering and marketing teams at couch:now. We used Shopware 6 headless and developed our frontend using Vue.js. The application is available as a web-app as well as PWA especially for the mobile users. The project is also recognized by leading German TV channels ARD, RTL and ProSieben, as well as the popular science journal PSYCHOLOGIE HEUTE.

For Design Offices, a part of the existing website was moved from Typo3 to WordPress in order to enable the display of dynamic content more flexibly. In addition, we improved the work process of content maintenance and extension, in order to efficiently and quickly prepare new content for customers and interested readers. In the CMS WordPress, we have modernized the design, implemented a better UX and new landing pages. Viewers now have a clearer overview of the website as it appears more appealing and more informative. The elements of the website outsourced from Typo3 were launched and managed in WordPress without experiencing a SEO ranking loss. We also made optimizations in the Typo3 part of the website, so the maintenance of the website can adapt better to the rapid growth of the company. To improve monitoring of the website performance, we used Google Analytics. With the on-going content and website support and the optimized landing pages, we increased traffic and significantly improved relevance.

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089 – 41 61 47 83 0
089 – 41 61 47 83 4
contact@digital-loop.com

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