Workshops & Trainings

The Technical SEO is a subarea of the search engine optimization. It involves, for example, the optimization of the server setting. This subarea serves as a prerequisite so that other optimization measures can influence the search engine ranking. From our experts, you will learn the most important factors, especially with regard to current updates of search engines.
A clean technical SEO and SEO-optimized content are the cornerstones of any ranking.

With SEO, you can increase your website ranking and thereby increase your visibility on the web. In our SEO workshops, you will learn which factors are relevant for ranking well in Google and how to effectively improve your ranking. We provide you with reliable SEO strategies and show you how to measure your success. Our SEO managers are familiar with keyword analyses, SEO briefings and QAs. As a tech-savvy agency, our trainers are also familiar with tech SEO and analytics tools.

One of the most crucial elements of your online success and adds value to your customers is content. In the digital era, some challenges need to be overcome alongside writing great content. In our workshops, you will learn how to develop a content strategy and how to plan it effectively using calendars and other tools. We will show you how to get your content to the top of search engines and which analysis tools you can use for this. Our instructors are familiar with the most used content management systems and will adjust the workshop content accordingly.

With the smart use of marketing technologies (MarTech), you can increase the efficiency of your marketing strategies. Are you already using MarTech applications or are you considering investing in marketing technologies? With our workshops, we present you and your employees to the possibilities and opportunities of MarTech. We are experts in MarTech stacks, automation and have practical experience with a wide range of tools. Learning sessions on MarTech tools are therefore part of our portfolio.

Growth hacking focuses on the growth of your business. Creative tactics (“hacks”) are applied to increase conversions and sales. Low-cost methods that offer maximal growth potential are often utilized here. Growth hacking is therefore particularly interesting for start-ups and founders. Our presenters will show you which tactics and channels are involved in growth hacking and how your company can benefit from it. We are happy to develop a checklist, a toolkit and a guideline with you in the workshop.

Performance marketing, also known as performance advertising, refers to quantifiable marketing measures. Based on the detailed results, you can make effective optimizations and control your campaign in a targeted manner. In our workshops & seminars, we show you which relevant metrics there are in addition to clicks and conversions. We also show you which marketing tools are crucial for your individual success.

Do you want to reduce the bounce rate of your site and increase your conversion rate? With A/B testing, you can test numerous elements on your website and improve them accordingly. In combination with personalization, you can increase the user experience and offer tailored content to every user. In our workshops, we show you how to use A/B testing and personalization synergistically. Our consultants will explain the basics and provide you with a roadmap for improving your conversion rate.

With web analytics, you can get a better understanding of your target group and optimise your funnel. In our training courses and workshops, we teach the basics or more in-depth knowledge of web analytics, depending on the skill level of your team. Our instructors will explain how to set up efficient tracking and how to process collected data profitably. We give you an overview of analytics tools and possibilities for visualising your data. All departments of your company can benefit from this.

With the Google Tag Manager, you can easily create and manage your code snippets for tracking and similar purposes, with a user-friendly interface, making complex development processes superfluous. In our training for beginners, you will learn how to set up the Google Tag Manager and use it for your benefit. We explain the essentials of tag management and possible use cases with the help of practical examples. Our workshops aim to teach you and your employees how to use Google Tag Manager in a practice-oriented fashion.

Adobe Analytics is one of the most widely deployed analytics tools and is very popular, especially among marketers. Due to its straightforward nature, Adobe Analytics is suitable for customers who have limited experience in web analytics. In our beginner workshops, we create a basic understanding of tracking technologies. You and your employees will get to know the Adobe Analytics interface and set up your tracking projects. As a certified Adobe Analytics agency, we have extensive experience with the tool.