Latest Posts
AI & Project Management: How AI Influences the Role of a PM Today and in the Future
Artificial Intelligence is reshaping many professions, and project management is no exception. ...
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What Really Drives AI Overview Citations? Insights from Top-Performing URLs
Google’s AI Overviews (AIO) have thrown a serious curveball into the world of search. Companies acro ...
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From AIO Chaos to GAIO Strategy: The New Rules of Marketing
AI Overviews (AIOs) have bulldozed through the marketing landscape like a caffeinated rhinoceros, tr ...
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How to Build a Smarter B2B Marketing Machine
When we talk about B2B marketing, we refer to the marketing process through which one business infor ...
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by Giulia Dose
When Your Files Become “Training Fuel”: What WeTransfer’s Change of ToS Really Means
What if the files you thought were private, your unreleased songs, design drafts, private photos, le ...
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by Ilgin Yildiz
Why CRO Is the Missing Link in Your SEO and AI Strategy
In this blog post, I would like to emphasize why I think this is the perfect time for a revival of g ...
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by Anna Graser
Case Study: Navigating a Strategic SEO Migration for a Partial Brand Acquisition
Site migration is a strategic decision shaped by a combination of business needs, technical goals, a ...
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How to Optimize Your Enterprise Site for Mobile-First Indexing
Google initiated Mobile-First Indexing in 2016 and redefined how the search engine bots crawl, index ...
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