Latest Posts about MarTech

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How to Build a Smarter B2B Marketing Machine

When we talk about B2B marketing, we refer to the marketing process through which one business infor ...

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Why CRO Is the Missing Link in Your SEO and AI Strategy

In this blog post, I would like to emphasize why I think this is the perfect time for a revival of g ...

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The Role of a Project Manager at Digital Loop

At Digital Loop, stepping into the role of a Project Manager means becoming a bridge between strateg ...

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Onsite Personalization with Adobe Experience Cloud & Adobe Experience Platform

A couple of years ago, the world of onsite personalization with Adobe was a lot easier. We had Adobe ...

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The Importance and Purpose of Project Management in Modern Organizations

In the contemporary digital and business landscapes, project management has become a cornerstone of ...

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The Shift to Server-Side Analytics: Benefits, Considerations, and Comparison to Client-Side Approaches

The Shift to Server-Side Analytics: Benefits, Considerations, and Comparison to Client-Side Approaches

The concept of server-side implementations for MarTech tools is not new. Actually, it has been in th ...

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Bridging the Gap Between Marketing and Digital Analytics: The Role of Analytics Enablement

Why are many companies still facing issues when it comes to the utilization of their data for market ...

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A beginner’s guide to Adobe Journey Optimizer

Explaining the capabilities of Adobe Experience Platform and especially Adobe Journey Optimizer turn ...

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