Latest Posts about MarTech
Your new MarTech stack – Why Companies Need Systems for More Context in the Age of Generative AI
The MarTech stack of the future is based on context and truth. Data is the “truth capital” that a co ...
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by John Munoz
MarTech Governance: Why large companies now need a centralised operating model for marketing technology
Marketing has never been as data-driven, complex, and technology-dependent as it is today. Companies ...
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The Modern CRO Stack: Choosing the Right Tools for Testing and Optimization
The modern CRO stack acts as the technological backbone of experimentation, personalization, and ins ...
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by Anna Graser
The AI-Powered MarTech Playbook: Boosting Performance, Personalization and Productivity
Artificial Intelligence (AI) has become an important technology in the MarTech landscape. There are ...
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Agentic Commerce: What it is, why it is happening一and how you should prepare your marketing now
Agentic Commerce describes shopping with AI agents that research, compare products, and increasingly ...
Read Moreby John Munoz
AI & Project Management: How AI Influences the Role of a PM Today and in the Future
Artificial Intelligence is reshaping many professions, and project management is no exception. ...
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How to Build a Smarter B2B Marketing Machine
When we talk about B2B marketing, we refer to the marketing process through which one business infor ...
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by Giulia Dose
Why CRO Is the Missing Link in Your SEO and AI Strategy
In this blog post, I would like to emphasize why I think this is the perfect time for a revival of g ...
Read Moreby Anna Graser
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