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Digital Analytics Tools

Enhance Your Data-Driven Strategy with the right Digital Analytics Tools.

Does your web analytics data really reflect the user behavior?

What if you’re making online marketing decisions based on flawed data? We configure, audit, & analyze your Google Analytics or Adobe Analytics to ensure everything’s working correctly!

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Analytics Scopin

Based on your business goals and objectives, we evaluate different analytics methods and select a solution that is right for you.

Analytics Audit

We check the current status of your web analytics to see if your data is reliable and where there is space for improvement.

Setup & Debugging

Whether you already use an analytics tool or want to start from scratch, we develop a suitable tracking concept, implement the tool, and provide continuous support.

Analytics Interpretation

We support you in evaluating your figures so that your web analysis tools, e.g. Google Analytics or Adobe Analytics, actually provide you with valuable insights.

We configure, audit, & analyze your Google Analytics or Adobe Analytics to ensure everything’s working correctly!

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Why Digital Analytics?

What you don’t measure, you can’t optimize!

Concrete Insights

Get first-hand data on user behavior and preferences with real numbers. Discover what content is viewed by users and which internal links they frequently click on.

User Experience & Personalization

A wide range of metrics is available, which enables you to assess the performance of your digital marketing strategies. Adjust your content and measures perfectly to your target groups. After all, if your customers feel understood, you will increase your conversion rate and revenue.

Manage Resources

Measure and control marketing ROI more efficiently.

Your partner for Google Analytics

Turn your analytics into clear, compliant, and measurable business growth.

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Parallel Tracking system

Implement Google Analytics 4 tracking alongside Universal Analytics to enable the reuse of existing results and support seamless migration

Custom Event Tracking in GA4

Implementation of event tracking with an underlying structured data layer. Includes custom event parameters and custom dimensions.

Implementation of new GA4 reports

Explore and configure new reports in GA4 that are relevant to your business. We offer assistance in learning and understanding new GA4 analysis techniques.

Complete worry-free setup from scratch

Full-scale implementation of GA4 using Tag Manager.

E-Commerce and UserID Tracking

E-commerce tracking rollout, including new GA4 Data Layer format.

User ID implementation to analyze signed-in users and enable user exploration features.

Cross-device tracking system

Configuration and implementation of cross-device tracking in Google Analytics 4: user ID, Google signals, and customer ID 

Testimonials

Some friends
we’ve made
in the process.

"Digital Loop was an important partner in expanding and enhancing Gerlach's customs services across Europe, skillfully managing the technical setup and implementing new functionalities. Their dedication and expertise have been vital in redefining our customs solutions, making them a highly recommended partner for organizations seeking technical excellence and strategic growth.”

Ibrahim Katrji

CMO Saloodo! GmbH & Head of Product Gerlach Zolldienste GmbH

"Digital Loop expertly modernized Fuxtec's UI/UX design and successfully and seamlessly migrated our extensive online shop to Shopware 6, enhancing user experience and operational efficiency. Their dedication and skill in managing complex e-commerce challenges have significantly elevated our digital presence, making them a highly recommended partner.”

Christian Döme

Managing Director FUXTEC GmbH

“Digital Loop played a pivotal role in developing couch:now, transforming the product development with their technical and product expertise, as well as a proactive approach. Their commitment to on-time delivery and adaptability in meeting unique B2C and B2B needs has significantly impacted our product. We highly recommend the team as a partner for organizations looking for impactful and innovative tech-solutions.”

Andreas Leonhard

Managing Director and Co-founder E-Health Evolutions GmbH

Digital Loop's expertise and technical guidance were crucial in elevating Meisterklasse; from stabilizing the existing system to scaling it up for international success. Their contributions, from introducing seamless subscription setups to streamlining our financial operations, have made them invaluable partners in our mission to deliver culinary excellence worldwide.”

Michael Krasemann

Managing Director Quadrat Kreuzberg GmbH

“Digital Loop's expertise in website structure and content management has been transformative! They're not just service providers; they're like partners who get things done right. Totally would suggest them to anyone looking for top-notch web solutions support.”

Alexander Rebholz

Online Marketing Manager SÜSS MicroTec SE

Showcase

Our recent projects.

Innovative video platform for couch:now

Innovative video platform for couch:now

AI SERVICES
Show project
Marketing Data Warehouse with real-time SEO insights

Marketing Data Warehouse with real-time SEO insights

MARTECH
Show project
AI Content Optimization

AI Content Optimization

SEO & GAIO
Show project
Let’s Collaborate

Ready to lead with data?
Let’s talk.

Contact Us

Our business intelligence experts help you use your data intelligently. Together, we find the right strategy for your digital success.

Contact Us

Via contact form, e-mail or call

    DIGITAL LOOP GMBH

    Get in touch with us

    Phone: 089 – 41 61 47 83 0

    Email: contact@digital-loop.com

    Address: Steinsdorfstraße 2, 80538 Munich

    Frequently asked
    questions.

    What are the main benefits of Digital Analytics?

    Get a better understanding of your online visitors by using web analytics tools such as Google Analytics or Adobe Analytics.

     

    With these, you can find out what content is viewed by users and which internal links they frequently click on. A wide range of metrics is available, which enables you to assess the performance of your digital marketing strategies.

     

    Adjust your content and measures perfectly to your target groups. After all, if your customers feel understood, you will increase your conversion rate and revenue.

    What can I discover about my target groups?

    With Google or Adobe Analytics, you can collect a large amount of data about your customers. These include:

     

    • The number of users (new and returning) 
    • The number of sessions per user and page views of a user, per session
    • The amount of time users stay on your site
    • The Bounce Rate

     

    Additionally, you can find out about the location and languages of your users, as well as information on their preferred devices (mobile vs. desktop) and operating systems.

    Let’s build solutions
    that actually work.

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    AI SERVICES

    Innovative video platform for couch:now

    • Strategy

      We implemented a web app and PWA using Shopware 6 headless and Vue.js

    • Client

      couch:now

    • Keywords

      AI, Video Platform, Web App, PWA, Vue.js, Shopware 6 headless

    View Project
    MARTECH

    Marketing Data Warehouse with real-time SEO insights

    • Strategy

      We developed a Marketing Data Warehouse and SEO real-time notification solution.

    • Client

      A client in Marketing & SEO who relies on data-based decisions.

    • Keywords

      Marketing Data Warehouse, SEO, Real-time Insights, Data Centralization, Tech SEO

    View Project
    SEO & GAIO

    AI Content Optimization

    • Strategy

      We implemented a multi-phase project involving process analysis and automated content performance analysis.

    • Client

      A leading financial service provider.

    • Keywords

      AI Optimization, Content Strategy, Financial Services, Process Automation, Data Integration, Reporting Efficiency

    View Project