Digital Loop
Saloodo Truck

Google Analytics 4 and Tracking

Task

A leading logistics company needed to implement Google Analytics 4 (GA4) to enable comprehensive tracking of the customer journey while ensuring compliance with strict GDPR guidelines in complex CMS and SPA environments.

  • Strategy

    Developed a comprehensive architecture for GA4 and effective consent management.

  • Client

    Saloodo (leading company in the logistics sector).

  • Keywords

    Google Analytics 4 (GA4), GDPR Compliance, Tracking Implementation, Customer Journey, Logistics, Cross-domain Tracking

Digital-analytics-team

Realization of the project

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Developed a comprehensive, GDPR-compliant architecture for GA4, including a GDPR-compliant digital identity for continuous tracking, User ID tracking across systems (BI, CRM, Data Warehouse, Tag Management), and effective consent management.

Results

Ensured GDPR compliance and gained valuable insights into user behavior and preferences, resulting in a sustainable long-term partnership.

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DOMAINS
with Cross-Domain Tracking
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TRACKING TAGS

Technical scope

Google Analytics 4 (GA4), Google Tag Manager, User ID tracking, Business Intelligence (BI), CRM, data warehouse, tag management, Cross-domain tracking.
Digital Identity

Development of a GDPR-compliant digital identity: this enables continuous tracking of customer interactions across the entire customer journey.

User ID Tracking

Tracking across different systems: Integration of business intelligence, CRM, data warehouse and tag management to ensure seamless collection and analysis of user data.

Consent Management

Effective consent management and troubleshooting: Ensure compliance with data protection requirements while optimizing the user experience.

Sustainability

Sustainable use: Several years after project completion, our setup is still being used successfully.

By implementing these tailor-made solutions, Saloodo has not only ensured GDPR compliance, but also gained valuable insights into the behavior and preferences of its users. Through this project we developed a long-term partnership with our client.
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