Digital Loop
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Customer Data Platform

Break down your silos with a customer data platform.

Dive deeper into your Customer Data

A Customer Data Platform (CDP) enables you to segment your target groups and tailor marketing campaigns to meet the requirements of your customers. Additionally, you receive insights into your customer journey.

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Share your first- and third-party data with all internal stakeholders to create a unified information source for all departments and improve the targeting of your campaigns.

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What can a CDP achieve?

A bespoke CDP solution offers several benefits, including:

Personalized Content Marketing

Use data collections from different platforms to develop a holistic image of your customers and target their specific needs.

Improved User Experience

Increase engagement rates and conversions with optimized and targeted strategies.

Better Lead Generation

Get actionable insights into how to personalize your marketing assets.

Unified Monitoring

Track the performance of your marketing stack, CRM, email marketing, and ads.

 

How we support

We’re a team of experts who are excited about unique ideas and projects.

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Solution Design

Our team develops a concept for implementing your use cases. We always keep your business goals in mind.

Implementation

Based on the developed concept, our experts implement the Customer Data Platform. This includes configuring tools and connectors.

Connect a Data Warehouse

Once you have collected customer data, we support you in integrating it into the Customer Data Platform, and we help roll out your use cases in a targeted manner.

Initial Analysis

Our experts audit your current MarTech stack and review your previous data management.

Vendor Screening

We select a suitable provider for your customer data platform with your requirements in mind. As independent consultants, we are not affiliated with any CDP providers.

Define Use Cases

We define the use cases of your customer data platform with you. These include personalisation, marketing automation, and bidding strategies.

Testimonials

Some friends
we’ve made
in the process.

"Digital Loop was an important partner in expanding and enhancing Gerlach's customs services across Europe, skillfully managing the technical setup and implementing new functionalities. Their dedication and expertise have been vital in redefining our customs solutions, making them a highly recommended partner for organizations seeking technical excellence and strategic growth.”

Ibrahim Katrji

CMO Saloodo! GmbH & Head of Product Gerlach Zolldienste GmbH

"Digital Loop expertly modernized Fuxtec's UI/UX design and successfully and seamlessly migrated our extensive online shop to Shopware 6, enhancing user experience and operational efficiency. Their dedication and skill in managing complex e-commerce challenges have significantly elevated our digital presence, making them a highly recommended partner.”

Christian Döme

Managing Director FUXTEC GmbH

“Digital Loop played a pivotal role in developing couch:now, transforming the product development with their technical and product expertise, as well as a proactive approach. Their commitment to on-time delivery and adaptability in meeting unique B2C and B2B needs has significantly impacted our product. We highly recommend the team as a partner for organizations looking for impactful and innovative tech-solutions.”

Andreas Leonhard

Managing Director and Co-founder E-Health Evolutions GmbH

Digital Loop's expertise and technical guidance were crucial in elevating Meisterklasse; from stabilizing the existing system to scaling it up for international success. Their contributions, from introducing seamless subscription setups to streamlining our financial operations, have made them invaluable partners in our mission to deliver culinary excellence worldwide.”

Michael Krasemann

Managing Director Quadrat Kreuzberg GmbH

“Digital Loop's expertise in website structure and content management has been transformative! They're not just service providers; they're like partners who get things done right. Totally would suggest them to anyone looking for top-notch web solutions support.”

Alexander Rebholz

Online Marketing Manager SÜSS MicroTec SE

Our Services

Why companies choose us.

Not for the fancy presentations — but for the operational impact.

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CUSTOMERS SUPPORTED
Practical, Impact-Driven
Approach
We simplify before we optimize, ensuring marketing tools actually drive measurable outcomes.
Vendor-Agnostic &
Lean Systems
We don’t push tools — we pick what fits your system. A clean, lean stack outperforms a large, chaotic one, and your team can manage it independently.
Business-Focused
Clarity
We speak the language of business, not just technology. No long-term dependency on agencies — just clear systems that deliver results.
Showcase

Our recent projects.

Innovative video platform for couch:now

Innovative video platform for couch:now

AI SERVICES
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Marketing Data Warehouse with real-time SEO insights

Marketing Data Warehouse with real-time SEO insights

MARTECH
Show project
AI Content Optimization

AI Content Optimization

SEO & GAIO
Show project
Let’s Collaborate

Got a project?
Let’s talk.

Contact Us

We’re a team of experts who are excited about unique ideas and projects.

Contact Us

Via contact form, e-mail or call

    DIGITAL LOOP GMBH

    Get in touch with us

    Phone: 089 – 41 61 47 83 0

    Email: contact@digital-loop.com

    Address: Steinsdorfstraße 2, 80538 Munich

    Frequently asked
    questions.

    How is a CDP useful?

    Customer loyalty and the management of existing customers are often the top priorities for businesses. A customer data platform offers valuable insights into your customer base. If you segment your existing customers, you can design customized marketing campaigns for your target groups.

    Our experts have your requirements in mind and will work with you to develop a tailor-made concept.

    What data sources are used?

    A customer data platform is designed to handle all types of data. Commonly used data sources are:

    • Transactional data from e-Commerce and management systems.
    • Behavioural data on clicks, interactions, and pages visited.
    • Profile data, such as contact details and opt-ins; these are often enriched by customers themselves.
    • ERP and PIM data, which provide information on stock and pricing
    What is Visitor Stitching?

    To implement personalised, targeted multichannel campaigns, you must have a comprehensive view of your customers’ behaviour across all devices. Customer data flows into the CDP from multiple sources (smartphones, tablets, laptops, computers, etc.). Separate visitor profiles are maintained for each channel. When the customer's identity is determined across channels, the attributes from each profile are merged into a single master profile. This automated process is called “visitor stitching“. 

    How does a CDP differ from a CRM?

    CRMs are designed for direct customer interaction. A CDP combines all types and sources of customer data and offers comprehensive insights into your target groups. 

    Let’s build solutions
    that actually work.

    AI only matters when it delivers measurable business results.

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    AI SERVICES

    Innovative video platform for couch:now

    • Strategy

      We implemented a web app and PWA using Shopware 6 headless and Vue.js

    • Client

      couch:now

    • Keywords

      AI, Video Platform, Web App, PWA, Vue.js, Shopware 6 headless

    View Project
    MARTECH

    Marketing Data Warehouse with real-time SEO insights

    • Strategy

      We developed a Marketing Data Warehouse and SEO real-time notification solution.

    • Client

      A client in Marketing & SEO who relies on data-based decisions.

    • Keywords

      Marketing Data Warehouse, SEO, Real-time Insights, Data Centralization, Tech SEO

    View Project
    SEO & GAIO

    AI Content Optimization

    • Strategy

      We implemented a multi-phase project involving process analysis and automated content performance analysis.

    • Client

      A leading financial service provider.

    • Keywords

      AI Optimization, Content Strategy, Financial Services, Process Automation, Data Integration, Reporting Efficiency

    View Project