The Rise of AI in Marketing Technology
Artificial Intelligence (AI) has become an important technology in the MarTech landscape. There are a lot of new tools and features using AI to either supplement tasks within (online) marketing or even to replace them. Still, we feel like many decision makers and marketeers underestimate—or sometimes fear—how AI could be used within their MarTech stack to support their goals. And I understand the restraint from the topic.
With this Whitepaper, we want to encourage people who might consider themselves as not very AI literate to get in touch with the topic and give you inspiration on how AI could be used in your area to optimize your day-to-day work and reach your goals. Moreover, we want to provide an idea of how and where to start when it comes to realizing an AI project to simplify your entrance into the topic.
Table of contents (PDF):
- Understanding AI
- AI Use Cases in MarTech
- Implementation Strategies for AI in MarTech
- Conclusion
Click here to read the Whitepaper: PDF Download
