Leading Beauty-E-commerce Company

Issue

A leading e-commerce company in the beauty and well-being sector approached us with the challenge of gaining deeper insights into consumer behavior and sales performance across various European markets. The goal was to identify peak shopping days and times to optimize sales and marketing strategies while improving operational efficiency.

Stakeholders

• Digital Marketing Team
• Sales Team

Team Involved

• Digital Analytics Team

Realization of Project

Our goal was to conduct a comprehensive analysis of peak shopping days and times across different European markets. The key aspects of the project included:

1. Data Analysis: Comparing sales data from different years to analyze e-commerce conversion rates and revenue over various time periods (day, month, year).
2. Identifying Influencing Factors: Investigating the impact of factors such as holidays, promotions, technical issues, and international events on consumer behavior.
3. Segment Analysis: Analyzing different revenue categories to understand how various customer segments respond to peak shopping periods.
4. Actionable Recommendations: Developing strategies to optimize promotional planning, media spend, inventory, as well as website content and design based on the insights gathered.
5. Technical Monitoring: Recommending technical monitoring during high-traffic periods to prevent potential losses due to technical issues.

Our Services

• Sales data and e-commerce metrics analysis
• Development of actionable recommendations to optimize marketing strategies and operational efficiency
• Planning and optimization of media spend, inventory, and website content
• Recommendations for technical monitoring during peak periods