MARTECH CONSULTANCY

Without data, you only have an opinion – and that is not enough anymore.

The days in which marketers were able to rely on their gut feeling and experience are over. MarTech gives you new insights and takes communication with your customers to a whole new level.

Our Customers

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Our services in MarTech

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Marketing & Sales Tech Stack

  • Implementation of an individual Tech Stack
  • Supply of DMP, CDP, a Marketing Data Warehouse and much more
  • Ensure the seamless performance and Cross Device & Channel Tracking
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Conversion & Lead Generation

  • Increase of your conversion conversions and leads based on data-driven approaches
  • Optimation of your funnel  through A/B testing and personalisation
  • Performance of UX tests to improve the user experience
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Automation & Customer Nurture

  • Automation of standard marketing processes  including mailing, targeting and segmentation
  • Establishment of customer journeys to convert interested people into customers
  • On-going analysis of user behaviour

MarTech: more efficiency thanks to technology

What is MarTech?

Two words merge into one: MarTech is the combination of marketing and technology. The term comprises all technological measures and tools that support you in achieving your marketing goals

From email automation to marketing analytics: the areas of application of MarTech are countless.

How can you profit from MarTech?

MarTech helps you increase the efficiency of your marketing activities. With the help of marketing automation, you reduce your costs. With a CDP (Customer Data Platform) you create transparency about your customer segments and thus increase your sales.

Our MarTech consultants strengthen your marketing teams and support you in building a tailored MarTech stack.

Enablement

Our consultants support and teach your employees the relevant processes and methodologies, from the beginning. As a result, you will be able to acquire profound knowledge on marketing technologies within your company.

Stake Holder Management

No matter whether assistant or head of department, in order to gain support for new structures within a company, all stakeholders must be involved right from the beginning.

Our Satisfied Clients

How we work

1. Initial Analysis

In an initial marketing audit our MarTech experts identify possibilities for optimisation and use cases, by closely cooperating with you.

2. Strategy Development

Our team will design a strategy based on your use cases. The emphasis is put on the long-lasting and target-oriented use of marketing technologies.

3. Solution Design

Subsequently, we will work out a technological solution. According to your requirements, we select and combine the most adequate and efficient MarTech tools (e.g. DMP, CDP, Data Warehouse).

4. Implementation

Our MarTech experts will implement the selected tools. We guarantee a ready-to-use infrastructure with the complete control of costs.

5. Success Evaluation

The main advantage of MarTech is the total transparency of the outcome of the applied strategies. If required, we will adjust the chosen measures to bring your marketing activities back on track.

Contact Our Experts

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Jhonatan Arcos

  • 4+ years of experience in MarTech Engineering, BI & Tracking Development 
  • Expert in Tealium, Google Tag Manager and various DWH technologies 
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John Munoz

  • 10+ years experience in Digital Analytics, MarTech & Tech SEO 
  • Google Analytics and Adobe Analytics expert 
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Vladimir Stashevskiy

  • 8+ years experience in Digital Analytics, MarTech & Digital Marketing 
  • Google Analytics expert 
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Yury Tolmadzhev

  • 8+ years of experience in BI, Data Analytics & Business Development 
  • Business Analysis expert 

Frequently Asked Questions in MarTech

Check other related topics we specialize in!

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Contact Us!