GTM SERVER-SIDE TAGGING

We are experts in Google Tag Manager and support you competently in the implementation of and migration to a server-side tagging system using Google Tag Manager.

Server-side tagging has many advantages over a traditional set-up. Here you can find information about how we can help you with GTM server-side tagging and reasons for a migration, as well as additional information about the topic

Our Customers

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What is GTM server-side tagging?

Server-Side Tagging is a new way to use Google Tag Manager that allows you to move measurement tags from your website or app to a server-side processing container

Your partner for GTM Server-side Tracking

We can advise you on all issues related to Google Analytics 4. Here is a list of services we offer:

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Implementation of a dual-tagging system with Web and Server-Side GTM

  • The Server-Side Tagging solution can be developed both standalone and together with the Client-Side Tagging from GTM. If you website’s measurement strategy relies on a client-side tracking tools (like Hotjar), we are able to build a hybrid solution for you combining both SST and Client-Side Measurement
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Full Setup of GTM Server-Side Tracking including Tracking Server, Custom Domain, Clients & Tags

  • We will support your setup and configuration through the entire journey:Technical configuration of a Server-side GTM on a Cloud Solution or your own ServerCreation and set-up of a Server-Side GTM Container, including Clients, Tags, Triggers and Variables
  • Technical configuration of a Server-side GTM on a Cloud Solution or your own Server
  • Creation and set-up of a Server-Side GTM Container, including Clients, Tags, Triggers and Variables
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Implementation of various Tag types: Google Analytics 4, Universal Analytics, Facebook CAPI, Google Ads and others

  • Configuration of standard tag types as well as creation of custom tags and clients
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Help in exploring and full configuration of the Server-Side GTM

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Implementation Auditing and Debugging

  • Auditing of existing implementations and providing solutions, recommendations and fixes
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Workshops & seminars

  • Group or 1-on-1 workshops and trainings
  • Personalised workshop content preparation based on your needs and goals

Benefits of a server-side setup

Server-side tagging has several advantages over a traditional tagging set-up.

Lose less data to ad blockers

Many users give you tracking consent but continue to keep their ad blocker on while browsing. These extensions often also block tracking scripts, resulting in incomplete data. Servers-side tracking solves this problem by moving these scripts into the cloud where ad blockers cannot block them.

Full control over data shared with third parties

You can choose to what extent you share user data with advertising & cross-site tracking vendors, increasing user privacy as screen size, URL and other identifiers  can be hidden.

Increase website speed

Fewer scripts need to be loaded during the download process. Instead, your server-side container will communicate with other Analytics and Ad Services (such Google Analytics, Google Ads, Facebook etc.) directly using their APIs, server-to-server.

Our team of experts is ready to help

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Vladimir Stashevskiy

  • 8+ years experience in Digital Analytics, MarTech & Digital Marketing
  • Google Analytics Expert
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John Munoz

  • 10+ years experience in Digital Analytics, MarTech & Tech SEO
  • Google Analytics & Adobe Analytics Expert
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Yury Tolmadzhev

  • 10+ years experience in BI, Data Analytics & Business Development
  • Business Analysis Expert
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Ramon da Matta

  • 5+ years experience in Web Analytics, MarTech & Digital Marketing
  • Google Analytics and CRO expert
  • Experienced in Web Analytics and CRO for Fintechs & Banks
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Jhonatan Arcos

  • 4+ years of experience in MarTech Engineering, BI & Tracking Development 
  • Expert in Tealium, Google Tag Manager and various DWH technologies 

Questions often arise about Google Analytics 4, as it is a new tool. We will answer them for you.

Contact Us!