We are experts in Google Tag Manager and support you competently in the implementation of and migration to a server-side tagging system using Google Tag Manager.
Server-side tagging has many advantages over a traditional set-up. Here you can find information about how we can help you with GTM server-side tagging and reasons for a migration, as well as additional information about the topic
Server-Side Tagging is a new way to use Google Tag Manager that allows you to move measurement tags from your website or app to a server-side processing container
We can advise you on all issues related to Google Analytics 4. Here is a list of services we offer:
Server-side tagging has several advantages over a traditional tagging set-up.
Many users give you tracking consent but continue to keep their ad blocker on while browsing. These extensions often also block tracking scripts, resulting in incomplete data. Servers-side tracking solves this problem by moving these scripts into the cloud where ad blockers cannot block them.
You can choose to what extent you share user data with advertising & cross-site tracking vendors, increasing user privacy as screen size, URL and other identifiers can be hidden.
Fewer scripts need to be loaded during the download process. Instead, your server-side container will communicate with other Analytics and Ad Services (such Google Analytics, Google Ads, Facebook etc.) directly using their APIs, server-to-server.
Your Google Tag Manager account is in safe hands. We are a certified agency and use our expertise to apply the latest methods to your individual project.
Artificial Intelligence is reshaping many professions, and project management is no exception.
Read More
At Digital Loop, stepping into the role of a Project Manager means becoming a bridge between strategy and execution, as well as between people and purpose.
Read More
In the contemporary digital and business landscapes, project management has become a cornerstone of operational success.
Read More
You can find our office in the heart of Munich:
We are social