We are experts in Google Tag Manager and support you competently in the implementation of and migration to a server-side tagging system using Google Tag Manager.
Server-side tagging has many advantages over a traditional set-up. Here you can find information about how we can help you with GTM server-side tagging and reasons for a migration, as well as additional information about the topic
Server-Side Tagging is a new way to use Google Tag Manager that allows you to move measurement tags from your website or app to a server-side processing container
We can advise you on all issues related to Google Analytics 4. Here is a list of services we offer:
Server-side tagging has several advantages over a traditional tagging set-up.
Many users give you tracking consent but continue to keep their ad blocker on while browsing. These extensions often also block tracking scripts, resulting in incomplete data. Servers-side tracking solves this problem by moving these scripts into the cloud where ad blockers cannot block them.
You can choose to what extent you share user data with advertising & cross-site tracking vendors, increasing user privacy as screen size, URL and other identifiers can be hidden.
Fewer scripts need to be loaded during the download process. Instead, your server-side container will communicate with other Analytics and Ad Services (such Google Analytics, Google Ads, Facebook etc.) directly using their APIs, server-to-server.