Focus on efficiency with marketing automation.

Marketing automation is more than just email marketing. It is about combining and automating the two business areas of “marketing” and “sales”. This method allows you to nurture leads, improve your customer relationships in a targeted manner, generate more sales and save time. This gives you more time for other business processes and improves your efficiency. We are happy to advise and support you from strategy development to implementation.

Our references

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The advantages of marketing automation at a glance

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Strategic sales benefits

  • Optimized sales processes
  • More time for the customer
  • More time for sales enrichments
  • More individual and efficient sales planning
  • Optimized forecasting
  • Optimized reporting
  • Improved tool integration
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Strategic marketing benefits

  • Higher market and customer penetration
  • Improved market segmentation and market development
  • More comprehensive customer information
  • Improved customer target group planning
  • More accurate demand development forecasts
  • Optimized product development and innovation management
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In relation to your customer groups, this means in the long term:

✓ Higher customer profitability

✓ Lower price sensitivity

✓ Higher order volume

✓ More potential follow-up business

✓ Lower costs for acquiring new customers

✓ More efficient process integration through continuous contact management

Accelerated processes thanks to the integration of marketing, sales and technology

What is marketing automation?

Did you know that over 95 percent of visitors leave a website without generating a lead? Marketing automation boosts your customer relationship management (CRM) and helps to systematically convert prospects into customers and one-off customers into regular customers. Your key account management (KAM) also benefits from the automated processes.

What this means in detail:

Marketing automation means using software to automate and simplify marketing and sales tasks. This method makes recurring and previously manual tasks a thing of the past. Important data and information from the two areas are fed into one system and can therefore be viewed by everyone in the company at any time. The important business areas of marketing and sales are automatically interlinked. Marketing automation helps to generate, maintain and segment leads. Your marketers and sales staff save time and effort and your company increases its turnover.

Automation strategy

Beratung und Design der passenden Strategie für Ihre Bedürfnisse Konzeption und Zielsetzung Beratung zur Datensegmentierung

Design and templates

Creation of template designs according to customer segments Creation of customized content

Training and Workshop

Individual and comprehensive advice Training your employees in the use of marketing automation Interesting insights into existing and new business areas


Technical setup Adaptation of the tool to your existing systems (e.g. data platform, CRM, reporting) Creation of automated workflows

Analysis and optimization

Tracking and regular analysis of measures Ongoing further development and optimization of the marketing and sales funnel Transparent and close cooperation

The interplay of marketing, sales and technology

How does marketing automation help your marketing and sales experts?

With the help of marketing automation, your marketers can focus on the essentials: Creating and executing creative marketing campaigns for customer acquisition. They then provide the sales team with the data they need to sell your product in the best possible way. The marketing automation software takes care of the information exchange and ensures that the information is accessible to those who need it. In this way, marketing automation offers the opportunity to gradually enrich customer data with progressive profiling and play out the right content at the right touchpoint at the right time.

What you can expect:

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Improve the conversion rate of your leads with an automated workflow

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Easy creation of dynamic content for landing pages, mailings or social media channels

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Verbesserung des Kundenerlebnisses durch eine kanalübergreifende, personalisierte Kundenansprache

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Greater efficiency in customer management

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More sales through cross-, up- and cycle-based selling


Traceable performance measurement

Our Satisfied Clients


Our expertise

  • Successful marketing automation project experience since 2015
  • Specialized agency know-how in the industries: Insurance/finance, e-commerce and startups
  • We support clients of different company sizes in various degrees of digitalization so that they can benefit from marketing automation.

Our marketing automation team


John Munoz

Expertise in Mailchimp, Hubspot and Salesforce

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Vladimir Stashevskiy

Expertise in Sendinblue, Mailchimp and HubSpot

Frequently asked questions about marketing automation

Contact Us!