MARKETING AUTOMATION

Focus on efficiency with marketing automation.

Marketing automation is more than just email marketing. It is about combining and automating the two business areas of “marketing” and “sales”. This method allows you to nurture leads, improve your customer relationships in a targeted manner, generate more sales and save time. This gives you more time for other business processes and improves your efficiency. We are happy to advise and support you from strategy development to implementation.

Our references

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The advantages of marketing automation at a glance

Strategic sales benefits

Optimized sales processes
More time for the customer
More time for sales enrichments
More individual and efficient sales planning
Optimized forecasting
Optimized reporting
Improved tool integration

Strategic marketing benefits

Higher market and customer penetration
Improved market segmentation and market development
More comprehensive customer information
Improved customer target group planning
More accurate demand development forecasts
Optimized product development and innovation management

In relation to your customer groups, this means in the long term:

✓ Higher customer profitability

✓ Lower price sensitivity

✓ Higher order volume

✓ More potential follow-up business

✓ Lower costs for acquiring new customers

✓ More efficient process integration through continuous contact management

Accelerated processes thanks to the integration of marketing, sales and technology

What is marketing automation?

Did you know that over 95 percent of visitors leave a website without generating a lead? Marketing automation boosts your customer relationship management (CRM) and helps to systematically convert prospects into customers and one-off customers into regular customers. Your key account management (KAM) also benefits from the automated processes.

What this means in detail:

Marketing automation means using software to automate and simplify marketing and sales tasks. This method makes recurring and previously manual tasks a thing of the past. Important data and information from the two areas are fed into one system and can therefore be viewed by everyone in the company at any time. The important business areas of marketing and sales are automatically interlinked. Marketing automation helps to generate, maintain and segment leads. Your marketers and sales staff save time and effort and your company increases its turnover.

Automation strategy

Beratung und Design der passenden Strategie für Ihre Bedürfnisse Konzeption und Zielsetzung Beratung zur Datensegmentierung

Design and templates

Creation of template designs according to customer segments Creation of customized content

Training and Workshop

Individual and comprehensive advice Training your employees in the use of marketing automation Interesting insights into existing and new business areas

Implementation

Technical setup Adaptation of the tool to your existing systems (e.g. data platform, CRM, reporting) Creation of automated workflows

Analysis and optimization

Tracking and regular analysis of measures Ongoing further development and optimization of the marketing and sales funnel Transparent and close cooperation

The interplay of marketing, sales and technology

How does marketing automation help your marketing and sales experts?

With the help of marketing automation, your marketers can focus on the essentials: Creating and executing creative marketing campaigns for customer acquisition. They then provide the sales team with the data they need to sell your product in the best possible way. The marketing automation software takes care of the information exchange and ensures that the information is accessible to those who need it. In this way, marketing automation offers the opportunity to gradually enrich customer data with progressive profiling and play out the right content at the right touchpoint at the right time.

What you can expect:

Improve the conversion rate of your leads with an automated workflow

Easy creation of dynamic content for landing pages, mailings or social media channels

Verbesserung des Kundenerlebnisses durch eine kanalübergreifende, personalisierte Kundenansprache

Greater efficiency in customer management

More sales through cross-, up- and cycle-based selling

Traceable performance measurement

Our Satisfied Clients

Digital Loop's expertise and technical guidance were crucial in elevating Meisterklasse; from stabilizing the existing system to scaling it up for international success. Their contributions, from introducing seamless subscription setups to streamlining our financial operations, have made them invaluable partners in our mission to deliver culinary excellence worldwide.

Digital Loop's expertise in website structure and content management has been transformative! They're not just service providers; they're like partners who get things done right. Totally would suggest them to anyone looking for top-notch web solutions support.

Digital Loop was an important partner in expanding and enhancing Gerlach's customs services across Europe, skillfully managing the technical setup and implementing new functionalities. Their dedication and expertise have been vital in redefining our customs solutions, making them a highly recommended partner for organizations seeking technical excellence and strategic growth.

Digital Loop expertly modernized Fuxtec's UI/UX design and successfully and seamlessly migrated our extensive online shop to Shopware 6, enhancing user experience and operational efficiency. Their dedication and skill in managing complex e-commerce challenges have significantly elevated our digital presence, making them a highly recommended partner.

Digital Loop played a pivotal role in developing couch:now, transforming the product development with their technical and product expertise, as well as a proactive approach. Their commitment to on-time delivery and adaptability in meeting unique B2C and B2B needs has significantly impacted our product. We highly recommend the team as a partner for organizations looking for impactful and innovative tech-solutions.

Our expertise

Successful marketing automation project experience since 2015
Specialized agency know-how in the industries: Insurance/finance, e-commerce and startups
We support clients of different company sizes in various degrees of digitalization so that they can benefit from marketing automation.