Latest Posts
MarTech Governance: Why large companies now need a centralised operating model for marketing technology
Marketing has never been as data-driven, complex, and technology-dependent as it is today. Companies ...
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The Modern CRO Stack: Choosing the Right Tools for Testing and Optimization
The modern CRO stack acts as the technological backbone of experimentation, personalization, and ins ...
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by Anna Graser
Key Insights from Semrush Spotlight 2025
This year’s Semrush Spotlight 2025 in Amsterdam felt less like a marketing conference and more like ...
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Digital Loop’s 2025 Annual Get-Together: Celebrating People, Diversity, and Innovation
This October, we had the opportunity to gather all our European colleagues here in Munich for our an ...
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by Giulia Dose
SEO vs GEO vs GAIO vs AEO: Understanding the Future of Search Optimization
With the explosion of Generative AI platforms like ChatGPT, Perplexity AI, and Google Overview, visi ...
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LLM Optimization in 2025: A Practical Guide for SEOs
Search is rapidly evolving, and professionals are scrambling to keep up—many seem undecided about wh ...
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The AI-Powered MarTech Playbook: Boosting Performance, Personalization and Productivity
Artificial Intelligence (AI) has become an important technology in the MarTech landscape. There are ...
Read Moreby Anna Graser
Agentic Commerce: What it is, why it is happening一and how you should prepare your marketing now
Agentic Commerce describes shopping with AI agents that research, compare products, and increasingly ...
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by John Munoz
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