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The Shift to Server-Side Analytics: Benefits, Considerations, and Comparison to Client-Side Approaches
The concept of server-side implementations for MarTech tools is not new. Actually, it has been in th ...
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by Anna Graser
Bridging the Gap Between Marketing and Digital Analytics: The Role of Analytics Enablement
Why are many companies still facing issues when it comes to the utilization of their data for market ...
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A beginner’s guide to Adobe Journey Optimizer
Explaining the capabilities of Adobe Experience Platform and especially Adobe Journey Optimizer turn ...
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Enterprise SEO Competitor Analysis Part 2: Content SEO Analysis
The second part of this series is content SEO focused, and here, you will learn how to conduct conte ...
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AI Transcreation: The Future of Multilingual Brand Communication
AI transcreation is a process that bridges the gap between translation and cultural resonance, using ...
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How E-Commerce Markets Leverage AI and Data-Driven Strategies: Insights from the Berlin Expo
The Berlin Ecommerce Expo 2025, held in a sprawling hall near Gleisdreieck, was a jolt. It was buzzi ...
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Lost in the Numbers? How to Debug Your Analytics Data Like a Pro
We’ve all seen it: an important metric in your Analytics tool significantly changes its behaviour. T ...
Read Moreby Anna Graser
How AI Tools Can Help Automate Your E-Commerce SEO Processes
The rise of AI has sparked a lot of debate: Is AI replacing marketers? Are SEOs going to be made red ...
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