Latest Posts
Interview: "From Words to Workflows: Language as an Interface"
Julian Grosse is a computational linguist, associate lecturer for German language at Arden Universit ...
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From GPT to RAG and Agentic AI, or Which Architecture Fits Your Needs Best
When GPT (Generative Pre-trained Transformer) first landed in marketing teams, it felt like someone ...
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MCP: The Modern Day USB Port for AI
Over the course of the last few months and years, LLMs have taken an important place in our lives, b ...
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Google Core Update December 2025 - Overview, Impact & Recommendations
On December 2025, Google launched a new core update. ...
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How Agentic RAG Really Works (Without Buzzwords)
RAG? Agentic RAG? Many new definitions have appeared lately, but this is our new reality. ...
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Your new MarTech stack – Why Companies Need Systems for More Context in the Age of Generative AI
The MarTech stack of the future is based on context and truth. Data is the “truth capital” that a co ...
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by John Munoz
MarTech Governance: Why large companies now need a centralised operating model for marketing technology
Marketing has never been as data-driven, complex, and technology-dependent as it is today. Companies ...
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The Modern CRO Stack: Choosing the Right Tools for Testing and Optimization
The modern CRO stack acts as the technological backbone of experimentation, personalization, and ins ...
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by Anna Graser
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