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A beginner’s guide to Adobe Journey Optimizer

Explaining the capabilities of Adobe Experience Platform and especially Adobe Journey Optimizer turn ...

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Enterprise SEO Competitor Analysis Part 2: Content SEO Analysis

The second part of this series is content SEO focused, and here, you will learn how to conduct conte ...

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AI Transcreation: The Future of Multilingual Brand Communication

AI transcreation is a process that bridges the gap between translation and cultural resonance, using ...

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How E-Commerce Markets Leverage AI and Data-Driven Strategies: Insights from the Berlin Expo

The Berlin Ecommerce Expo 2025, held in a sprawling hall near Gleisdreieck, was a jolt. It was buzzi ...

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Lost in the Numbers? How to Debug Your Analytics Data Like a Pro

We’ve all seen it: an important metric in your Analytics tool significantly changes its behaviour. T ...

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How AI Tools Can Help Automate Your E-Commerce SEO Processes

The rise of AI has sparked a lot of debate: Is AI replacing marketers? Are SEOs going to be made red ...

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GenAI: What it is, key Applications, and Challenges

Imagine you want to launch a personalized marketing campaign for your brand. Usually, you’d spend da ...

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SEO & SEA: Why both strategies are essential for sustainable success

SEO is changing rapidly - through generative AI like ChatGPT & Gemini as well as Google's core and s ...

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