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Google Core Update December 2025 - Overview, Impact & Recommendations
On December 2025, Google launched a new core update. ...
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How Agentic RAG Really Works (Without Buzzwords)
RAG? Agentic RAG? Many new definitions have appeared lately, but this is our new reality. ...
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Your new MarTech stack – Why Companies Need Systems for More Context in the Age of Generative AI
The MarTech stack of the future is based on context and truth. Data is the “truth capital” that a co ...
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by John Munoz
MarTech Governance: Why large companies now need a centralised operating model for marketing technology
Marketing has never been as data-driven, complex, and technology-dependent as it is today. Companies ...
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The Modern CRO Stack: Choosing the Right Tools for Testing and Optimization
The modern CRO stack acts as the technological backbone of experimentation, personalization, and ins ...
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by Anna Graser
Key Insights from Semrush Spotlight 2025
This year’s Semrush Spotlight 2025 in Amsterdam felt less like a marketing conference and more like ...
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Digital Loop’s 2025 Annual Get-Together: Celebrating People, Diversity, and Innovation
This October, we had the opportunity to gather all our European colleagues here in Munich for our an ...
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by Giulia Dose
SEO vs GEO vs GAIO vs AEO: Understanding the Future of Search Optimization
With the explosion of Generative AI platforms like ChatGPT, Perplexity AI, and Google Overview, visi ...
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