SEO REACH AND SALES
PERSONALIZATION & A/B TESTING
At hemden.de, the challenge was to migrate an existing shop solution including ERP connection, as well as SEO rankings in marketing, into a new and modern shop solution that is flexible, scalable and mobile-friendly. After a shop audit, we decided on Shopware because the product streams, shopping worlds and developer-friendly environment met the requirements of hemden.de. We were able to cover the more complex requirements that the fashion sector entails with specially developed plugins. After five months of development, the shop went live and quickly achieved better rankings, more traffic and a higher conversion rate thanks to the revised shop structure and SEO optimization.