Saloodo

DOMAINS: CROSS-DOMAIN TRACKING

70+

TRACKING TAGS

MONTHS PROJECT DURATION

Issue

Digital Analytics Setup & Customer Journey Tracking: The client asked us to implement Google Analytics to enable tracking of the whole customer journey, while working GDPR-compliantly.

Audience

Digital Marketing Team

Realization of the project

The project involved the following steps:

Measurement Planning
Tracking Implementation (Google Analytics, Google Tag Manager)
Set-up and Configuration of Google Analytics Accounts
Cross-Domain Tracking

Services

BI & Digital Analytics

Action planning
Tracking implementation (Google Analytics, Google Tag Manager)
Set-up and configuration of Google Analytics accounts
Cross-domain tracking

Noncommittal Consultation