CUSTOMER DATA PLATFORM CONSULTING

As the business model of most companies is not profitable immediately after the first sale, returning customers are necessary for commercial success. For this reason, customer loyalty and the management of existing customers is often the number one priority.

A customer data platform offers numerous advantages in this regard: get a detailed and comprehensive view of your customers, and thus generate valuable insights into your customer base. If you segment your existing customers you can design customised email campaigns or voucher promotions and thereby retain your target group.

A customer data platform is therefore particularly suited for companies that focus on long-term customer loyalty in their business model. Our experts have your requirements in mind and will work with you to develop a tailor-made concept. Contact us for a non-binding consultation!

A customer data platform is designed for all kinds of data. All empirically measurable data can therefore be integrated. Nevertheless, certain data sources are commonly used for Customer Data Platforms. 

These include:

• Transactional data from e-Commerce and management systems.
• Behavioural data on clicks, interactions and pages visited.
• Profile data, such as contact details and opt-ins; these are often enriched by customers themselves.
• ERP and PIM data, which provide information on stock and pricing

As a well-experienced marketing agency, we identify your requirements and support you in the choice of suitable data sources.

To implement personalised and targeted multichannel campaigns, you must have a complete overview of your customer’s behaviour across all devices. Tealium’s Visitor Stitching can give you these insights. 

Customer data flows into the Customer Data Platform from multiple data sources (smartphones, tablets, laptops, computers, etc.). Separate visitor profiles are maintained for each channel. When the identity of the customer is determined in different channels, the attributes from each profile are merged into a new master profile. This automated process is called “visitor stitching“. 

The new master profile enables the measurement of specific customer behaviour across different channels. This, in turn, allows the segmentation of your target groups and increases the extent of personalisation of your marketing activities. 

Do you also want to benefit from Visitor Stitching? Our consultants are well acquainted with the CDP Tealium and its numerous features.

The two systems primarily differ in their functionalities. CRMs are designed for the direct interaction with a customer. Underlying data, such as the name and email address, is usually manually entered and is not adapted over a long period of time. Moreover, CRM systems do not collect large amounts of data from different sources.

The main difference compared to the Customer Data Platform: a CDP combines all types and sources of customer data and makes them usable. Some of the information comes from external sources or is simply unstructured. A CDP organises these data points and opens up comprehensive insights to understand the own target group. 

Are you unsure which system is the most suitable for your distribution? Contact us for non-binding consultation.

From the audit to the roll-out – our experts always advise you in a holistic manner. We review your data management, define use cases and implement the customer data platform. Our team implements the proposed measures and supports you in the on-going maintenance of your data. We thereby focus on increasing the ROI and thus evaluate the success of the measures taken. If necessary, we can adjust the strategy. In our consulting, we are entirely impartial to the CDP provider.