Manage and gather important information about your customers in a database with a Customer Data Platform (CDP).
Based on this, you can create customer segments and behavioural patterns and deploy to appeal to your customers in a targeted manner. Would you like to set up a Customer Data Platform (CDP) for your company? Our analytics experts know the intricacies of the field and can support you in achieving your business goals.
You can break down your data silos with a customer data platform. It enables you to segment your target group and tailor marketing campaigns to meet the requirements of your customers. Additionally, you also get insights into your customer journey.
A customer data platform allows you to customise your marketing. This saves you money, increases the conversion rate and achieves more long-term customers. Moreover, you can automate your measures and thereby increase your efficiency.
Share your first, second and third-party data with all your internal stakeholders and create a valuable source of information for all departments and improve the targeting of your marketing campaigns.
A Customer Data Platform offers numerous possibilities to render your marketing straightforward and more efficient. To run a CDP you need data points that you collect from your target group at different stages. The data is subsequently aggregated to generate valuable insights from it. Based on this, you can reach your customers in a targeted manner.
1. First Audit
In the first step, our experts analyse your MarTech stack and review your previous data management – we always keep an eye on the organisation of your business.
2. Vendor Screening
We select a suitable provider for your customer data platform with your requirements in mind. As an independent agency, we are not affiliated with any CDP providers.
3. Define Use Cases
Before the implementation, we define the use cases of your customer data platform with you. These include, among others, personalisation, marketing automation and bidding strategies.
4. Solution Design
Our team subsequently elaborates a concept for the implementation of your use cases. We always keep your business goals in mind.
Based on the developed concept, our experts implement the Customer Data Platform. This includes the configuration of tools and connectors.
6. Connect a Data Warehouse
Once you have collected customer data in a data warehouse, you can integrate them into the Customer Data Platform. By doing so, you increase the data density and generate synergy effects.
7. Roll-out Use Cases
After the technological implementation of the Customer Data Platform, we roll-out your use cases in a targeted fashion.
8. ROI Measurement
To evaluate the success of the Customer Data Platform, we determine the ROI of the applied actions. Based on this, we then adjust the strategy and set your marketing on track.
Client: a well-known online lottery Tool: Tealium CDP