Manage and gather important information about your customers in a database with a Customer Data Platform (CDP).

Based on this, you can create customer segments and behavioural patterns and deploy to appeal to your customers in a targeted manner. Would you like to set up a Customer Data Platform (CDP) for your company? Our analytics experts know the intricacies of the field and can support you in achieving your business goals.

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Make the most of your data sets with a Customer Data Platform

Reliable insights of your target group

You can break down your data silos with a customer data platform. It enables you to segment your target group and tailor marketing campaigns to meet the requirements of your customers. Additionally, you also get insights into your customer journey.

More efficiency due intelligent infrastructure

A customer data platform allows you to customise your marketing. This saves you money, increases the conversion rate and achieves more long-term customers. Moreover, you can automate your measures and thereby increase your efficiency.

Democratization of important data

Share your first, second and third-party data with all your internal stakeholders and create a valuable source of information for all departments and improve the targeting of your marketing campaigns.

Smart use of a Customer Data Platform

A Customer Data Platform offers numerous possibilities to render your marketing straightforward and more efficient. To run a CDP you need data points that you collect from your target group at different stages. The data is subsequently aggregated to generate valuable insights from it. Based on this, you can reach your customers in a targeted manner.

1. First Audit

In the first step, our experts analyse your MarTech stack and review your previous data management – we always keep an eye on the organisation of your business.

2. Vendor Screening

We select a suitable provider for your customer data platform with your requirements in mind. As an independent agency, we are not affiliated with any CDP providers.

3. Define Use Cases

Before the implementation, we define the use cases of your customer data platform with you. These include, among others, personalisation, marketing automation and bidding strategies.

4. Solution Design

Our team subsequently elaborates a concept for the implementation of your use cases. We always keep your business goals in mind.

5. Implementation

Based on the developed concept, our experts implement the Customer Data Platform. This includes the configuration of tools and connectors.

6. Connect a Data Warehouse

Once you have collected customer data in a data warehouse, you can integrate them into the Customer Data Platform. By doing so, you increase the data density and generate synergy effects.

7. Roll-out Use Cases

After the technological implementation of the Customer Data Platform, we roll-out your use cases in a targeted fashion.

8. ROI Measurement

To evaluate the success of the Customer Data Platform, we determine the ROI of the applied actions. Based on this, we then adjust the strategy and set your marketing on track.

Customer Data Platform

Our Satisfied Clients

Case Study:

Use Case: Roll-out and maintenance of a CDP

Client: a well-known online lottery Tool: Tealium CDP

  • We build a customised MarTech solution design with audience stream and multi-channel data.
  • Our team improved the user experience and conversion rate using segmentation for performance marketing channels (email, push notifications, display, …)
  • Finally, we implemented on-page personalisation.
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What can a customer data platform achieve?

  • Personalized content marketing using data collections from different platforms
  • Improving the user experience, increasing the engagement rate
  • Lead generation through personalized targeting
  • Creation of relevant content via Evergage’s machine learning platform
  • Increase the CTR and increase the conversion rate
  • Lower CPA, improvements in targeting and personalization
  • Uniform monitoring of the marketing stack as well as CRM, analytics, email marketing and ads
  • Enables an increase in the number of visitors and in the online inquiries of the website
  • Tracking of user behavior for the development of relevant software solutions
  • Enables a higher engagement rate, optimization of the user experience and an increase in sales
  • Central data collection, support of the target group in real time and personalization to increase the engagement rate and conversions

Our Customer Data Platform Team


John Munoz

  • 10+ years experience in Digital Analytics, MarTech & Tech SEO
  • Customer Data Platform Expert
  • Project experience with Commanders Act
Vladimir S. (1).jpg

Vladimir Stashevskiy

  • 8+ years experience in Digital Analytics, MarTech & Digital Marketing
  • Certified in Commanders Act

Yury Tolmadzhev

  • 10+ years of experience in BI, Data Analytics & Business Development

Jhonatan Arcos

  • 4+ years of experiennce in MarTech Engineering, BI & Tracking Development 
  • Expert in Tealium, Google Tag Manager and various DWH technologies 

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