GOOGLE ANALYTICS 4 PARTNER

Google Analytics 4 is the latest standard version of Google Analytics and thus the most comprehensive version of the web tracking tool from Google. It is free for the vast majority of users, but must be set up by a developer. Since there are hundreds of new features in this version, it’s important to get expert advice on how to set it up to get the most out of it for your company.

In the case of new websites, the decision is an easy one to make. However, even for websites that already use Universal Analytics, GA4 is a useful investment. Since older versions will be phased out in 2023, a switch is imminent in all cases. With an early switch, more historical data can be backed up, as migration is not an option. In addition, Digital Loop has developed a solution to run both Google Analytics versions in parallel, collecting data in the new system without affecting existing processes.

Google Analytics 4 (GA4) has a larger feature set and is better equipped for the future. Many features that were only available to premium customers in previous versions, such as BigQuery, are unlocked for everyone with GA4. Cross-device tracking has become much more accurate through AI and can offer better data. Because GA4 takes a privacy centric approach, data privacy compliance under the GDPR is more compatible with accurate data. But the biggest advantage is that Google is actively developing GA4, while support for Universal Analytics will soon be phased out.

Almost all popular plugins support both GA4 and Universal Analytics. Get advice if an implementation with a plugin is possible in your case or if an installation with Google Tag Manager (recommended approach) is advisable.

Both versions use a Global Site Tag (gtag.js). A tracking ID from Universal Analytics is in the form UA-*******-* while Google Analytics 4 takes the structure G-**********. This allows you to see which version you are currently using on your site.

It is possible to run both tools in parallel. This way, existing processes can be maintained without having to forego the advantages of GA4. We provide you with competent support when setting up a parallel tracking system.

No, Google Analytics 4 is the official version, which is strongly recommended by Google for new installations. The features are mature and there is full support from Google.

Yes, but you need to consider your technical skills, the complexity of your website and your expectations of what you plan to achieve with Google Analytics 4. Since consent management is a legal requirement in Europe, we do not recommend setting it up yourself. Please contact your internal IT team. Alternatively, the Digital Loop team is always available to assist you with the setup.

We are specialists for all Google Analytics 4 topics. As a Google Partner and with our Google Analytics certified team, we can help you with implementation, migration, debugging, reporting, e-commerce and many other matters. Write to us to arrange a free initial consultation.