We are experts in Google Analytics and support you competently in the implementation of and migration to GA4.

Google Analytics 4 is the latest web tracking solution from Google. Here you can find information about GA4 and reasons for a migration, as well as our GA4 services.

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What is Google Analytics 4 (GA4)?

Google Analytics 4 is the latest version of Google Analytics. It unifies and consolidates app & web tracking so that data can be analysed across platforms. 

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AI-based Cross-Device & Cross-Asset Tracking

  • Machine learning algorithms for better data analysis
  • Improved tracking of users on multiple devices
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Collect data in compliance with GDPR

  • Data collection is now GDPR compliant
  • More privacy settings
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Your partner for Google Analytics 4

We can advise you on all issues related to Google Analytics 4. Here is a list of services we offer:

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Complete worry-free setup from scratch

  • Full-scale implementation of GA4 using a Tag Manager: including event tracking plan, custom event tracking, Ecommerce & User ID tracking
  • Support in exploring the new and enhanced features of Google Analytics 4 that suit your business goals
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E-Commerce and UserID Tracking 

  • E-commerve tracking rollout, including new GA4 Data Layer format 
  • User ID implementation to analzse signed/in users, enable user exploration features and create remarking Audience 
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Cross-device tracking system 

  • Configuration of cross-device tracking in Google Analytics 4. 
  • Implementation of all available levels of cross-device tracking and consulting: user ID, Google signals and customer ID 
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Parallel Tracking system 

  • Implement Google Analytics 4 tracking alongside Universal Analytics to enable reuse of existing results from UA and support seamless migration
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Custom Event Tracking in GA4 

  • Implementation of event tracking with an underlyning structured data layer
  • Custom event parameters and custom dimensions
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Implementation of new GA4 reports 

  • Helping you explore and configure new reports in GA4 that are relevant to your business 
  • Assistance in learning and understanding new GA4 analysis techniques

Workshops & Seminars 

  • Group or individual workshops and trainings
  • Individual elaboration of the course content based on your needs and objectives 

Why choose GA4 instead of Universal Analytics?

Google Analytics 4 (GA4) has many advantage over the previous version Universal Analytics (UA). In summary, GA4 is a good option for the future.

Google has announced that Universal Analytics will stop working in 2023

New feature development for Universal Analytics had already been stopped. Now Google has also announced that the old version will stop working next year.

No data migration from old systems possible

Data collected with Universal Analytics cannot be imported into GA4 as it is a completely new tracking system.

Chrome will stop supporting traditional cookie-based tracking

Google Chrome will soon stop supporting cookie-based tracking. As a result, Universal Analytics will no longer work without technical conversion.

Our Satisfied Clients

Our team of experts is ready to help

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Vladimir Stashevskiy

  • 8+ years experience in Digital Analytics, MarTech & Digital Marketing
  • Google Analytics Expert

John Munoz

  • 10+ years experience in Digital Analytics, MarTech & Tech SEO
  • Google Analytics & Adobe Analytics Expert

Yury Tolmadzhev

  • 10+ years experience in BI, Data Analytics & Business Development
  • Business Analysis Expert
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Ramon da Matta

  • 5+ years experience in Web Analytics, MarTech & Digital Marketing
  • Google Analytics and CRO expert
  • Experienced in Web Analytics and CRO for Fintechs & Banks

Jhonatan Arcos

  • 4+ years experience in MarTech Engineering, BI & Tracking Development 
  • Expert in Tealium, Google Tag Manager and various DWH technologies 

Book a workshop for you and your team with one of our Google Analytics 4 specialists!

All workshops are customizable and aligned with your business goals. If you wish, we can use your data sets directly as examples to draw new conclusions and facilitate workflows.


Contact Us!