Saloodo

Issue

The leading company in the logistics sector approached us with the task of implementing Google Analytics 4 to enable comprehensive tracking of the customer journey in compliance with strict GDPR guidelines. This was no ordinary task and required a customized, compliance-conforal solution.

Audience

Digital Marketing Team

Team involved

Digital Analytics Team

Realization of the project

Our goal was to create a comprehensive and GDPR-compliant architecture for Google Analytics in complex CMS and SPA environments. The key aspects of the project included:

• Development of a GDPR-compliant digital identity: this enables continuous tracking of customer interactions across the entire customer journey.

• User ID tracking across different systems: Integration of business intelligence, CRM, data warehouse and tag management to ensure seamless collection and analysis of user data.

• Effective consent management and troubleshooting: Ensure compliance with data protection requirements while optimizing the user experience.

• Long-term partnership and sustainable use: Several years after project completion, our setup is still being used successfully.

By implementing these tailor-made solutions, Saloodo has not only ensured GDPR compliance, but also gained valuable insights into the behavior and preferences of its users. This project has enabled a long-term partnership to develop.

Services 

BI & Digital Analytics

• Action planning
• Tracking implementation (Google Analytics, Google Tag Manager)
• Set-up and configuration of Google Analytics accounts
• Cross-domain tracking