Client: Saloodo
Services:IT CONSULTINGMARKETING TECHNOLOGIES

Saloodo

Saloodo website
3

DOMAINS: CROSS-DOMAIN TRACKING

70+

TRACKING TAGS

12

MONTHS PROJECT DURATION

Issue

The leading company in the logistics sector approached us with the task of implementing Google Analytics 4 to enable comprehensive tracking of the customer journey in compliance with strict GDPR guidelines. This was no ordinary task and required a customized, compliance-conforal solution.

Audience

Digital Marketing Team

Team involved

Digital Analytics Team

Realization of the project

Our goal was to create a comprehensive and GDPR-compliant architecture for Google Analytics in complex CMS and SPA environments. The key aspects of the project included:

  • Development of a GDPR-compliant digital identity: this enables continuous tracking of customer interactions across the entire customer journey.
  • User ID tracking across different systems: Integration of business intelligence, CRM, data warehouse and tag management to ensure seamless collection and analysis of user data.
  • Effective consent management and troubleshooting: Ensure compliance with data protection requirements while optimizing the user experience.
  • Long-term partnership and sustainable use: Several years after project completion, our setup is still being used successfully.

By implementing these tailor-made solutions, Saloodo has not only ensured GDPR compliance, but also gained valuable insights into the behavior and preferences of its users. This project has enabled a long-term partnership to develop.

Services 

BI & Digital Analytics

  • Action planning
  • Tracking implementation (Google Analytics, Google Tag Manager)
  • Set-up and configuration of Google Analytics accounts
  • Cross-domain tracking
Office Location Digital Loop

Contact Us

Via contact form, e-mail or call

Get in touch with us

You can find our office in the heart of Munich:

Address: Steinsdorfstraße 2, 80538 Munich
Phone: 089 – 41 61 47 83 0
Email: contact@digital-loop.com

You will find our second office in the Factory Campus coworking space in Düsseldorf:

Address: Erkrather Str. 401, 40231 Düsseldorf
Phone: +49 211 74954030

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