We are experts in Google Analytics and support you competently in the implementation of and migration to GA4.

Google Analytics 4 is the latest web tracking solution from Google. Here you can find information about GA4 and reasons for a migration, as well as our GA4 services.

What is Google Analytics 4 (GA4)?

Google Analytics 4 is the latest version of Google Analytics. It unifies and consolidates app & web tracking so that data can be analysed across platforms. 

Why choose GA4 instead of Universal Analytics?

Google Analytics 4 (GA4) has many advantage over the previous version Universal Analytics (UA). In summary, GA4 is a good option for the future.

Google has announced that Universal Analytics will stop working in 2023

New feature development for Universal Analytics had already been stopped. Now Google has also announced that the old version will stop working next year.

No data migration from old systems possible

Data collected with Universal Analytics cannot be imported into GA4 as it is a completely new tracking system.

Chrome will stop supporting traditional cookie-based tracking

Google Chrome will soon stop supporting cookie-based tracking. As a result, Universal Analytics will no longer work without technical conversion.


AI-based Cross-Device & Cross-Asset Tracking

  • Machine learning algorithms for better data analysis
  • Improved tracking of users on multiple devices

Collect data in compliance with GDPR

  • Data collection is now GDPR compliant
  • More privacy settings

And many more new features...

  • Many new reports and a whole new analytics hub
  • For incomplete data, GA4 fills in missing data via data modelling

See for yourself what GA4 has to offer!


As a Google partner, we provide you with the official demo of Google Analytics. It uses real data from the online store operated by Google itself.

Show GA4 demo

Your partner for Google Analytics 4

We can advise you on all issues related to Google Analytics 4. Here is a list of services we offer:

Complete worry-free setup from scratch

  • Full-scale implementation of GA4 using a Tag Manager: including event tracking plan, custom event tracking, Ecommerce & User ID tracking
  • Support in exploring the new and enhanced features of Google Analytics 4 that suit your business goals

E-Commerce & UserID tracking

  • Ecommerce tracking rollout, including new GA4 Data Layer format
  • User ID implementation to analyse signed-in users, enable user exploration features and create remarking Audiences

Cross-device tracking system

  • Configuration of Cross-Device tracking inside Google Analytics 4
  • Support in understanding and implementing all available layers of cross-device tracking: User ID, Google Signals & Client ID

Parallel-tracking system

Custom event tracking in GA4

Implementation of new GA4 reports

  • Help in exploring and configuration of new reports in GA4 relevant for your business
  • Support in learning and understanding new GA4 analysis techniques

Workshops & seminars

  • Group or 1-on-1 workshops and trainings
  • Personalised workshop content preparation based on your needs and goals

Book a workshop for you and your team with one of our Google Analytics 4 specialists!

All workshops are customizable and aligned with your business goals. If you wish, we can use your data sets directly as examples to draw new conclusions and facilitate workflows.

Find out more

Our team of experts is ready to help


Vladimir Stashevskiy

  • 6+ years experience in Digital Analytics, MarTech & Digital Marketing
  • Google Analytics Expert

John Munoz

  • 10+ years experience in Digital Analytics, MarTech & Tech SEO
  • Google Analytics & Adobe Analytics Expert

Yury Tolmadzhev

  • 10+ years experience in BI, Data Analytics & Business Development
  • Business Analysis Expert

Ramon da Matta

  • 5+ years experience in Web Analytics, MarTech & Digital Marketing
  • Google Analytics and CRO expert
  • Experienced in Web Analytics and CRO for Fintechs & Banks


Contact Us!