TAG MANAGEMENT SYSTEM

Among most commonly used tag management solutions is the Google Tag Manager. The tool is free and setup takes only a few minutes. The system includes a handy preview mode and supports multiple accounts.

Another popular TMS vendor is Adobe with its Dynamic Tag Management (DTM). The system is primarily targeted at businesses and has a user-friendly interface that you can integrate with Google Analytics.

Tealium iQ Tag Management is particularly suitable for companies with complex requirements at the enterprise level. Do you have multiple websites with a high level of incoming traffic, the Tealium solution is also suitable for you.

An equally popular product is Tag Commander from Commanders Act. It is easy to use and features an instinctive tag-building interface.

Are you unsure about choosing a suitable tag management tool? Our analytics professionals will advise you independently!

Google Tag Manager and Google Analytics are two separate tools that can basically be used independently of each other. The integration of Google Tag Manager with Google Analytics offers numerous advantages.

In order to be able to record and evaluate visitor flows and user data on one's own website, a tracking code (so-called tag) must be integrated into the source code of the page. This tag is implemented in the form of a JavaScript code.

With Google Tag Manager, you no longer need to manually embed the code snippet into your page. A user-friendly interface is available for you to conveniently create and manage your tracking codes - you don't need any more development efforts.

As Analytics experts, we support you in implementing your Google Tag Manager in Google Analytics. This way, you also benefit from the interaction of the two tools.

Basically, the question arises whether there are complications if there are multiple tracking codes (tags) in the source code of your website? The answer is "no" - you can have multiple tags on your website at the same time.

However, as an experienced Analytics agency, we recommend removing old Google Analytics code from the source code after implementing the Tag Manager. This is the only way to ensure error-free data collection from now on. For example, duplicate tags could lead to page views being counted twice or the dwell time of users being distorted.

Get in touch with us without any obligation! We will show you step by step how to integrate Google Tag Manager error-free.

After integrating a tag management system, you can basically collect the same user data with web analytics tools as before. The only difference is that the integration and customization of analytics tags is now easy and error-free.

You can therefore typically track the following data:

•  Number of users (new and returning)

• Scroll depth on your pages

• Click behavior within the navigation

• Number of sessions per user

• Number of page views per session of a user

• Dwell time of users on your page

• Click behavior regarding call-to-action elements such as buttons or text links

• Bounce rate

You can also record which operating system your customers use or which country they come from.

The versatile tracking options remain available to you even after the implementation of a tag management system - adaptations even made easier.

To capture a click on a button using Google Tag Manager in Google Analytics, there are three steps to follow.

First, the preconfigured click variables must be activated in the Google Tag Manager. Then, a so-called trigger must be set. In order to be able to record the user behavior afterwards, the tags still need to be created. Here it is primarily a matter of a continuous and clear wording of the tags.

As an experienced analytics agency, we're happy to set up your tracking - our experts know the best practices for successful tag management.