Digital marketing solutions company in the automotive industry

Issue

A leading digital marketing solutions company in the automotive industry approached us with the challenge of improving data reliability and efficiency on their dealer websites. The goal was to implement an automated system to monitor key performance indicators (KPIs) to detect data issues early and reduce reliance on error-prone manual processes.

Stakeholders

Digital-marketing-team

Teams involved

Digital-analytics-team

Realization of the project

Our goal was to develop a robust and automated monitoring system that integrates Google Analytics 4 (GA4), Google API, Google Apps Script, Google Cloud Platform (GCP) and Google Sheets. Key aspects of the project included:

1. Automated KPI monitoring: Optimizing the daily and weekly tracking of key business metrics through a tailored solution.

2. Real-time alerts: Setting up automated alerts that are only triggered when tracking data deviates from predefined thresholds to ensure that only significant irregularities require attention.

3. Data security and reliability: Ensure the integrity and consistency of data by continuously monitoring retailer websites and their performance in GA4.

4. Process automation: Minimizing manual intervention and reducing associated errors, resulting in faster response times to resolve data issues.

Long-term utilization

By implementing this customized solution, the company has not only been able to improve the efficiency of its data collection, but also ensure that tracking issues are identified and resolved early before they impact business-critical decisions. This solution will also be utilized in the long term, continually helping the company to make informed decisions.

Services

Customized KPI monitoring solution

Tracking implementation (Google Analytics 4, Google Tag Manager)

Setup of cross-domain tracking

Set-up and configuration of Google Analytics accounts