Successful lead generation increases visibility for potential customers and is therefore very important for new customer acquisitions.
Lead generation is generally about acquiring contact data of potential customers and interested parties from the target group via various marketing measures. In the B2B sector, companies need to set targeted benchmarks, since their professional competencies as problem solvers are particularly crucial for long-term customer loyalty.

Content Marketing Consulting & Planning
We advise you on all aspects of content marketing. Where is the potential? Who is the target group? What are users looking for?
Social Media Ads
Facebook, LinkedIn or Xing ads offer a major advantage. Target groups can be specifically addressed using demographic and psychographic data.
SEA (Search Engine Advertising)
With search engine advertising (SEA), you position your service optimally in popular search engines such as Google and Bing.

Search is rapidly evolving, and professionals are scrambling to keep up—many seem undecided about what to do next, as changes in search occur literally every other day.
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Agentic Commerce describes shopping with AI agents that research, compare products, and increasingly make purchasing decisions independently on behalf of customers.
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In this third installment, we are going to cover how you can analyze your competitors from a technical perspective, such as Core Web Vitals (CWV), website speed, crawlability, HTTP response code, schema markup, etc.
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