Successful lead generation increases visibility for potential customers and is therefore very important for new customer acquisitions.
Lead generation is generally about acquiring contact data of potential customers and interested parties from the target group via various marketing measures. In the B2B sector, companies need to set targeted benchmarks, since their professional competencies as problem solvers are particularly crucial for long-term customer loyalty.

Content Marketing Consulting & Planning
We advise you on all aspects of content marketing. Where is the potential? Who is the target group? What are users looking for?
Social Media Ads
Facebook, LinkedIn or Xing ads offer a major advantage. Target groups can be specifically addressed using demographic and psychographic data.
SEA (Search Engine Advertising)
With search engine advertising (SEA), you position your service optimally in popular search engines such as Google and Bing.

The modern CRO stack acts as the technological backbone of experimentation, personalization, and insight generation, but with an ever-growing MarTech landscape, choosing and integrating the right tools can be a challenge.
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This year’s Semrush Spotlight 2025 in Amsterdam felt less like a marketing conference and more like a glimpse into the future of digital creativity.
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With the explosion of Generative AI platforms like ChatGPT, Perplexity AI, and Google Overview, visibility is shifting again, this time toward being referenced, cited, or discussed in AI-generated responses.
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