Successful lead generation increases visibility for potential customers and is therefore very important for new customer acquisitions.
Lead generation is generally about acquiring contact data of potential customers and interested parties from the target group via various marketing measures. In the B2B sector, companies need to set targeted benchmarks, since their professional competencies as problem solvers are particularly crucial for long-term customer loyalty.
Content Marketing Consulting & Planning
We advise you on all aspects of content marketing. Where is the potential? Who is the target group? What are users looking for?
Social Media Ads
Facebook, LinkedIn or Xing ads offer a major advantage. Target groups can be specifically addressed using demographic and psychographic data.
SEA (Search Engine Advertising)
With search engine advertising (SEA), you position your service optimally in popular search engines such as Google and Bing.
The rise of AI has sparked a lot of debate: Is AI replacing marketers? Are SEOs going to be made redundant as AI takes over? Let’s clear up some misconceptions right from the start.
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SEO is changing rapidly - through generative AI like ChatGPT & Gemini as well as Google's core and spam updates. Find out how these developments affect your strategy and which measures are important now.
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In this post, we explain in simple terms for non-technical marketers the differences between the HTTP/1.1 and HTTP/2 protocols, & their influence on KPIs
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