Visibility in search engines is the key to your success on the Internet.
Content SEO focuses on the optimization of the content features of the Internet presence. On the one hand, it is about offering the user diverse and interesting content that he likes to deal with. On the other hand, the content, such as texts or images, must be prepared in such a way that the Google Bot can analyze it without difficulty.
In order to be able to identify content that interests the user, content SEO managers perform keyword analyses. Based on the keywords, the existing content can then be adapted to the search interests of the users. In addition, this makes it easy to find topics for new landing pages.
To meet the requirements of Google crawlers, content SEOs must make sure that the HTML is well-structured and the metas are correct, because this is what the user sees first when he discovers the search result on Google.
In addition, there are a number of other measures that must be observed on the pages, such as avoiding duplicate content on one’s own pages.
Content SEO often mixes with content marketing, at the latest as soon as the underlying content is optimized for search engines.
Technical or Tech SEO focuses on the technical optimization possibilities of a website. The aim is to ensure that the website can be used by any user without any problems. All content should be accessible at all times and users should always be able to find their way around the pages.
One of the classic tasks of a technical SEO is therefore to ensure a high loading speed of the page (page speed). This can be ensured with Chrome Dev Tools, such as Lighthouse. With the help of a robots.txt file and an xml sitemap, the tech SEO manager can ensure that Google bots crawl their own page correctly.This can also increase the page ranking. To avoid duplicate content, canonical tags and 301 redirects can be used, for example.In addition, a Tech SEO Manager deals with numbers (KPIs) in the broadest sense. In reports, he analyzes which measures should be taken to rank better in the search engines.
We do not only focus on the individual aspects of SEO. Ranging from content to technical SEO: we offer a full package of services to satisfy your requirements.
Our SEO experts have a total of 105 years of experience and know all the pitfalls of the subject. We support clients from companies of all sizes, whether they are start-ups or enterprises.
Unser Content Team kreiert einzigartige Inhalte, die Ihrem Unternehmen zu mehr Sichtbarkeit verhelfen.
We make your business our priority. Our SEO advisors will provide you fast and effective solutions, which allows you to concentrate on your business.
Content SEO is a crucial digital marketing strategy that focuses on improving the visibility and organic (non-paid) search engine ranking of a website's content.
Successful lead generation increases visibility for potential customers and is therefore very important for new customer acquisitions.