GTM: Scalable Click Tracking Using Custom HTML Attributes & DOM
The Problem This one goes to all my fellow analytics consultants and...
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The 11 Most Trending GenAI Tools in 2025 (With Three Case Studies)
Let’s be honest – being a marketer today means managing a wide...
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Your New MarTech Stack – Why Companies Need Systems for More Context in the Age of Generative AI
Management Summary From systems of record to systems of intelligence: In the past,...
Read MoreJuly 1st Deadline: Universal Analytics Shutdown & GA4 Transition
With the scheduled shutdown of Universal Analytics (UA) on July 1, 2024,...
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The Modern CRO Stack: Choosing the Right Tools for Testing and Optimization
Conversion Rate Optimization (CRO) is as much about process and mindset as...
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Why CRO Is the Missing Link in Your SEO and AI Strategy
Most digital marketeers are currently trying to navigate through the rapidly changing...
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