CORE WEB VITALS & PERFORMANCE

Core web vitals and performance are new ranking factors and pose new challenges for website operators in terms of user experience.

To prepare you for these challenges, we have developed a tool for you with which you can analyse your core web vitals and derive to-dos - for more smoothness and responsiveness.

Our References

WHAT ARE CORE WEB VITALS (CWV)?

Google's Core Web Vitals have been causing a stir in the SEO world since June 2021. They include signals for the user-friendliness of websites in their rankings. Conversely, this means that metrics such as mobile optimisation as well as website speed and low-disturbance loading times lead to higher rankings in Google Search. This also includes the need to optimise websites for different browsers.

The Core Web Vitals therefore refer to the technical aspects of search engine optimisation. However, just doing technical SEO is no longer enough. The Google ranking factors of the Core Web Vitals revolve around three areas of user experience:

Largest Contentful Paint (LCP) - Load Time

The LCP measures the loading time of the largest element in the visible area of the website. If this takes a long time, many users abort before they have even reached the page. According to Google, this rendering time should be under 2.5 seconds. If it takes longer, up to 4 seconds, this value is considered to be in need of improvement.The loading time should not be even longer.

Interaction to Next Paint (INP) - Interactivity

Interaction to Next Paint evaluates the overall interactivity of websites based on the response time to user interactions. It measures the input delay from the moment a user interacts with the page to the point at which a visual response occurs. At best, the value should be less than 200 milliseconds. Anything above this is considered to be in need of improvement.

Cumulative Layout Shift (CLS) - Visual Stability

The CLS captures the layout elements of the website that shift unexpectedly.This does not include planned animations or whether the website is too slow. This only includes the erroneous shifts, such as when a button slides down because the text loads late or a banner tears the content apart.

WHY ARE CORE WEB VITALS AND PAGESPEED IMPORTANT FOR YOUR SITE?

As already described, the core web vitals are a ranking factor and influence the organic search. As user experience and user-friendliness are playing an increasingly important role for Google, sustainable and long-term optimization is particularly important here. Because the fact is: even small deviations can result in a deterioration in organic rankings.

Content that takes too long to load or is not displayed correctly to the user is mercilessly penalized. Google wants to offer users an even better experience and only display pages that pay attention to their performance.

Our Satisfied Clients

Digital Loop was an important partner in expanding and enhancing Gerlach's customs services across Europe, skillfully managing the technical setup and implementing new functionalities. Their dedication and expertise have been vital in redefining our customs solutions, making them a highly recommended partner for organizations seeking technical excellence and strategic growth.

Ibrahim KatrjiCMO Saloodo! GmbH & Head of ProductGerlach Zolldienste GmbH

Digital Loop's expertise and technical guidance were crucial in elevating Meisterklasse; from stabilizing the existing system to scaling it up for international success. Their contributions, from introducing seamless subscription setups to streamlining our financial operations, have made them invaluable partners in our mission to deliver culinary excellence worldwide.

Michael KrasemannManaging DirectorQuadrat Kreuzberg GmbH

Digital Loop's expertise in website structure and content management has been transformative! They're not just service providers; they're like partners who get things done right. Totally would suggest them to anyone looking for top-notch web solutions support.

Alexander RebholzOnline Marketing ManagerSÜSS MicroTec SE

Digital Loop played a pivotal role in developing couch:now, transforming the product development with their technical and product expertise, as well as a proactive approach. Their commitment to on-time delivery and adaptability in meeting unique B2C and B2B needs has significantly impacted our product. We highly recommend the team as a partner for organizations looking for impactful and innovative tech-solutions.

Andreas LeonhardManaging Director and Co-founderE-Health Evolutions GmbH

Digital Loop expertly modernized Fuxtec's UI/UX design and successfully and seamlessly migrated our extensive online shop to Shopware 6, enhancing user experience and operational efficiency. Their dedication and skill in managing complex e-commerce challenges have significantly elevated our digital presence, making them a highly recommended partner.

Christian DömeManaging DirectorFUXTEC GmbH

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