GTM SERVER-SIDE TAGGING

We are experts in Google Tag Manager and support you competently in the implementation of and migration to a server-side tagging system using Google Tag Manager.

Server-side tagging has many advantages over a traditional set-up. Here you can find information about how we can help you with GTM server-side tagging and reasons for a migration, as well as additional information about the topic

Our Customers

What is GTM server-side tagging?

Server-Side Tagging is a new way to use Google Tag Manager that allows you to move measurement tags from your website or app to a server-side processing container

Your partner for GTM Server-side Tracking

We can advise you on all issues related to Google Analytics 4. Here is a list of services we offer:

Implementation of a dual-tagging system with Web and Server-Side GTM

The Server-Side Tagging solution can be developed both standalone and together with the Client-Side Tagging from GTM. If you website’s measurement strategy relies on a client-side tracking tools (like Hotjar), we are able to build a hybrid solution for you combining both SST and Client-Side Measurement

Full Setup of GTM Server-Side Tracking including Tracking Server, Custom Domain, Clients & Tags

We will support your setup and configuration through the entire journey:Technical configuration of a Server-side GTM on a Cloud Solution or your own ServerCreation and set-up of a Server-Side GTM Container, including Clients, Tags, Triggers and Variables
Technical configuration of a Server-side GTM on a Cloud Solution or your own Server
Creation and set-up of a Server-Side GTM Container, including Clients, Tags, Triggers and Variables

Implementation of various Tag types: Google Analytics 4, Universal Analytics, Facebook CAPI, Google Ads and others

Configuration of standard tag types as well as creation of custom tags and clients

Help in exploring and full configuration of the Server-Side GTM

Implementation Auditing and Debugging

Auditing of existing implementations and providing solutions, recommendations and fixes

Workshops & seminars

Group or 1-on-1 workshops and trainings
Personalised workshop content preparation based on your needs and goals

Get in touch with our experts

Benefits of a server-side setup

Server-side tagging has several advantages over a traditional tagging set-up.

Lose less data to ad blockers

Many users give you tracking consent but continue to keep their ad blocker on while browsing. These extensions often also block tracking scripts, resulting in incomplete data. Servers-side tracking solves this problem by moving these scripts into the cloud where ad blockers cannot block them.

Full control over data shared with third parties

You can choose to what extent you share user data with advertising & cross-site tracking vendors, increasing user privacy as screen size, URL and other identifiers can be hidden.

Increase website speed

Fewer scripts need to be loaded during the download process. Instead, your server-side container will communicate with other Analytics and Ad Services (such Google Analytics, Google Ads, Facebook etc.) directly using their APIs, server-to-server.

Our Satisfied Clients

Digital Loop's expertise in website structure and content management has been transformative! They're not just service providers; they're like partners who get things done right. Totally would suggest them to anyone looking for top-notch web solutions support.

Alexander RebholzOnline Marketing ManagerSÜSS MicroTec SE

Digital Loop's expertise and technical guidance were crucial in elevating Meisterklasse; from stabilizing the existing system to scaling it up for international success. Their contributions, from introducing seamless subscription setups to streamlining our financial operations, have made them invaluable partners in our mission to deliver culinary excellence worldwide.

Michael KrasemannManaging DirectorQuadrat Kreuzberg GmbH

Digital Loop was an important partner in expanding and enhancing Gerlach's customs services across Europe, skillfully managing the technical setup and implementing new functionalities. Their dedication and expertise have been vital in redefining our customs solutions, making them a highly recommended partner for organizations seeking technical excellence and strategic growth.

Ibrahim KatrjiCMO Saloodo! GmbH & Head of ProductGerlach Zolldienste GmbH

Digital Loop expertly modernized Fuxtec's UI/UX design and successfully and seamlessly migrated our extensive online shop to Shopware 6, enhancing user experience and operational efficiency. Their dedication and skill in managing complex e-commerce challenges have significantly elevated our digital presence, making them a highly recommended partner.

Christian DömeManaging DirectorFUXTEC GmbH

Digital Loop played a pivotal role in developing couch:now, transforming the product development with their technical and product expertise, as well as a proactive approach. Their commitment to on-time delivery and adaptability in meeting unique B2C and B2B needs has significantly impacted our product. We highly recommend the team as a partner for organizations looking for impactful and innovative tech-solutions.

Andreas LeonhardManaging Director and Co-founderE-Health Evolutions GmbH

Certified for your success

Your Google Tag Manager account is in safe hands. We are a certified agency and use our expertise to apply the latest methods to your individual project.