Data is an essential basis for business decisions. It is the only way to accurately analyze customers and derive actions.

Use this with the help of Business Intelligence for sustainable and value-adding decisions. Information is transformed into valuable insights and you receive practical and valid recommendations for your business. With BI Services from Digital Loop.

Business Intelligence: Our approach

Step 1: Technical basics

This is where key data is defined and collected. Data is collected by means of operational systems or in adata warehousebased on them. The data is then correlated so that patterns and discontinuities become visible & insights can be derived.

Step 2: Strategy phase

As part of a strategy development process, the internal requirements and technical prerequisitesas well as theexternal factors, new opportunities and technologiesare ascertained and transferred into a suitable BI strategy.

Step 3: Design phase

In the conception phase, the goal formulated in the BI strategy is designed forsuitable control processesfor all target groups. This includes the selection of suitablesystemanddata architecture and programs(BI software).

Step 4: Implementation

The actual implementation translates the requirements from the BI strategy intoconcrete projects.

Data Management

Only those who have their data under control can evaluate it in a promising way and draw the right conclusions for further action. Together with you, we work out which data are available in which systems and how we can merge them.


Functioning interactions with your customers are crucial for your business success in the digital transformation. Our CRM consultants will help you find the right customer relationship management solution for your business.


Busiess Intelligence (BI) for Sales function can help salespeople filter and analyze results by product, SKU, customer, customer demographics, region, team and sales rep. An intuitive, unified data view provides a holistic picture


To adapt to the changing competitive and market landscape, the business must monitor changes in buying behavior based on demographic, geographic, psychographic and behavioral buying data.

iconmonstr-check-mark-circle-lined-240 (1).png

Create transparency for all stakeholders

Professional Business Intelligence (BI) services create effective target/actual analyses in all areas. You therefore gain new insights into business processes and immediately see the current status of projects, teams and products.

iconmonstr-check-mark-circle-lined-240 (1).png

Uniform and central data stock

Integrating the business intelligence solution into your existing software brings further benefits. A uniform database for the analyses increases your operational efficiency – so you have more time for your core business.

iconmonstr-check-mark-circle-lined-240 (1).png

Making sound decisions in the company

With the help of a BI solution, you make concrete, data-driven business decisions. With the help of the software, you can evaluate big data and get an overview. Statistical methods, pattern recognition and other analyses are also easy to implement.


What is Business Intelligence?

Using data to target customers? Sounds easier than it is. So what exactly isbusiness intelligenceand how does it relate? Business Intelligence (BI) is a technology-driven process. The term covers procedures and processes for the systematic data analysis of one’s own company. This is primarily used to present usable information to help makeinformed decisions.

The goal here is to gain insights based on existing data. Based on this, management decisions are to be made and justified. Analytical concepts, specialized software and IT systems are used to evaluate the data. The company can thus make its business processes, as well as customer and supplier relationships, more successful and efficient.

In the age of digitalization, such data analysis of different touchpoints is indispensable to gain a competitive advantage. The various data sources create a basis for important business decisions.

Our business intelligence experts help you use your data intelligently. We work together with you on the right strategy for your digital success.

You can also learn more about analyzing the behavior and interests of your users and customers here:

More about Digital Analytics

Get advice from our BI experts in a free initial consultation


Yury Tolmadzhev

  • 10+ years of experience in BI, Data Analytics & Business Development
  • Business-Analysis Expert

John Munoz

10+ years of experience in Digital Analytics, MarTech & Tech SEO


Vladimir Stashevskiy

8+ years of experience in Digital Analytics, MarTech & Digital Marketing


Ramon da Matta

  • 5+ years experience in Web Analytics, MarTech & Digital Marketing
  • Google Analytics and CRO expert
  • Experienced in Web Analytics and CRO for Fintechs & Banks

Frequently asked questions about Business Intelligence

Contact Us!