THE NEW GOOGLE METRICS "CORE WEB VITALS"
Core Web Vitals
The main objective of Core Web Vitals is to evaluate the user experience of a website based on the loading time, responsiveness and visual layout of the website. The three main values of Google's Core Web Vitals are:
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
Largest Contentful Paint (LCP)
The LCP records the loading time of the main elements of a web page. In this way, it measures the loading speed of the main content of your website. With a fast loading speed of 2.5 seconds, you convince your visitors to stay on your page in the first few seconds and not to jump off immediately.
First Input Delay (FID):
The FID measures how much time your website takes to respond to the first user interaction on your page (for example, scrolling or clicking). A responsiveness of less than 100 ms increases user satisfaction on your site.
Cumulative Layout Shift (CLS)
The CLS determines the visual stability of your website and how often the page layout changes during loading. The calculation of the CLS is based on the examinations and the movements of the elements in the browser during the loading process. A CLS of less than 0 provides an excellent user experience. Impact of the new Core Web Vitals on search engine optimization. As the user experience continues to change over time, Google will continue to scale the Core Web Vitals in the future.
Where can the Core Web Vitals be accessed?
The results of the Core Web Vitals can be accessed via analysis tools such as Lighthouse, DevTool, Chrome UX Report and PageSpeed Insights. The difficulty lies in the correct interpretation of the values, but Google also offers specific recommendations for some CMSs on how to fix the problems in the corresponding settings and plugins.
- How do the key figures now affect SEO?
The new ranking factor Page Experience Signal is supposed to combine the Core Web Vitals with the existing signals Mobile-Friendliness, Safe-Browsing, HTTPS-Security, Intrusive Interstitial Guidelines.
In addition to Page Experience Signals, relevant keywords and compelling content are still critical to ranking well. Thus, a page with low Page Experience Signals but multi-value content may be better positioned. However, for pages with similarly relevant content, the page with the better Page Experience Signals will be more convincing. Therefore, the new ranking factors should also be taken into account in search engine optimization, but the content remains decisive for the placement on Google.
Our SEO experts will be happy to assist you in adapting your website to the latest Google updates and answer all your search engine optimization questions.