CONTENT MANAGEMENT

Businesses need a well thought-out content marketing strategy in order to be able to achieve their marketing goals. In this, content plays an essential role, as good content guarantees that users will stay on the given website. The larger the number of channels, target groups and topics your website covers, the more is the strategic basis important. Without a complete content marketing strategy, valuable resources may be used inefficiently and you may ultimately not achieve tangible results. In our digital marketing agency, we develop an individual strategy and a content plan that suits you!

To be recognised as an established corporation and a brand in the maze and flood of information, only providing ‘simplistic content’ is not enough anymore. Your content must be targeted, displayed on appropriate channel(s), at the most suitable time(s), in the right format, with the correct titles, be SEO-optimised etc. This is the only way to offer your company the opportunity to develop your brand and increase its awareness. Nowadays, content marketing has become an indispensable part of every company’s marketing strategy.

In online content marketing, SEO also plays an essential role. To achieve a high ranking in search engines, your online content must be SEO-optimised. Otherwise, your content will not be displayed among the search results, relevant for users. To ensure your website is recognized by search engines, i.a. keywords should be integrated in the correct places, alt texts must be attached to images, and the page structure ranging from H1 to H4 has to be correctly set up.

Are you interested in knowing how good your current content is? Contact us for a Content-SEO-Audit and let’s find out together!

The main difference between a freelance copywriter and us as a content marketing agency is that we are capable of accepting more extensive tasks and we are able to handle them quickly. As a digital marketing agency, we offer you the all-round package – from topic identification to the keyword research, content creation, revision and beyond. This means that you won’t have to hire different experts, instead you will have a direct contact if you require any additional IT services or further help.

We also offer training courses and workshops in content marketing, to train your employees on site.

Digital content marketing offers you the opportunity to accurately address your target group. With suitable content marketing, you can reach a great number of people who are truly interested in your content.Besides, a significant advantage that only digital content offers is that just like the table of contents of a book, digital content can also be structured and organised in a similar way. This is achieved by adapting the headings or URL structures with H1 to H4, for instance. Thus, users don’t have to navigate through your entire website to find the information they are looking for, instead they can access it directly. With the right content marketing strategy, your success can be measured in your KPIs. For more information, please contact us.

Every CMS has its strengths and areas of application, thus the the system you choose solely depends on your requirements. As a content marketing agency we work with experts in WordPress, Drupal, Typo 3, AEM and Joomla!. If your company needs assistance with content management but uses a different CMS from the ones listed in our service portfolio, it is not a problem! As an agency, we are always flexible, adapt to the requirements of our customers and find you the most suitable expert from our network.