Latest Posts by Anna Graser

The Shift to Server-Side Analytics: Benefits, Considerations, and Comparison to Client-Side Approaches

The Shift to Server-Side Analytics: Benefits, Considerations, and Comparison to Client-Side Approaches

The concept of server-side implementations for MarTech tools is not new. Actually, it has been in th ...

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Computer screen with analytics and people on the background

Bridging the Gap Between Marketing and Digital Analytics: The Role of Analytics Enablement

Why are many companies still facing issues when it comes to the utilization of their data for market ...

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People in a meeting

A beginner’s guide to Adobe Journey Optimizer

Explaining the capabilities of Adobe Experience Platform and especially Adobe Journey Optimizer turn ...

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Hand holdinf data analytics

Lost in the Numbers? How to Debug Your Analytics Data Like a Pro

We’ve all seen it: an important metric in your Analytics tool significantly changes its behaviour. T ...

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