The concept of server-side implementations for MarTech tools is not new. Actually, it has been in the spotlight for the past couple of years. But we at Digital Loop have been facing more and more client requests and discussions in the direction of server-side implementations of Adobe Analytics - or at least hybrid models - in the last months, so we decided to take a closer look at the current possibilities these ways of implementation are offering. The most important thing to mention here is that there are a lot of options within the server-side implementation and before deciding to go server-side, we recommend you to reflect on your current challenges and afterwards decide on which kind of setup is the right one for you. The goal of this Whitepaper is to provide you with most relevant aspects to make these above mentioned considerations and to be able to decide on a proper setup for your organization.
Table of contents (PDF):
- The concept of server-side tracking explained
- Why companies are moving to server-side Adobe Analytics
- Key Considerations for Adobe Analytics Server-Side Implementation
- From AppMeasurement.js to Edge Network: The Evolution of Adobe Analytics Implementation Methods
- Identity Resolution: ECID vs. First-Party IDs
- What degree of server-side works for your needs?
- Conclusion & Future Outlook
Click here to read the Whitepaper: PDF Download
