WEB ANALYTICS CONSULTING
AS WEB ANALYTICS AGENCY, WE HELP YOU ENSURE THE BASE OF YOUR DIGITAL STRATEGY
Does your web analytics data really reflect the user behavior? What if you’re making online marketing decisions based on flawed data? Or do you know you can mine more with the analytics tools? We as your web analysis agentur configure, audit, & analyze your Google Analytics or Adobe Analytics to make sure everything’s working right!
Why Web Analytics: “What you don’t measure, you can’t optimize!”
Concrete Insights
By digital analytics, you get first-hand data of the user behavior and preference with real numbers.
User Experience & Personalization
Provide the direction to improve customer experience and also to drive conversion.
Better Manage Resources
Measure and control marketing ROI more efficiently
Analytics Scoping
Based on your business goals and objectives, we evaluate different analytics alternatives and select a solution that is right for you.
Analytics Audit
As a web analytics agency we check the current status of your web analytics to see if your data is reliable and where the space for improvement.
Setup & Debugging
Whether you already use a analytics tool or want to start from scratch – we develop a suitable tracking concept, implement the tool, provide continuous support and fix bugs.
Analytics Interpretation
You will receive support in evaluating your figures so that your web analysis tools, e.g. Google Analytics or Adobe Analytics, actually provide you with valuable insights.
Trainings & Workshops
We provide on-site training of your team with latest knowledge of the industry and best practices in the area of tracking and web analysis.
Case Sharing
Case: Web Analytics Audit & Debugging
Client: a well-known transportation service providerTool: Google Analytics
- Implemented custom event tracking on SPAs (Single Page Application)Implemented custom dimension and custom metricTroubleshooted self-referring issueSolved issue of missing traffic, identified the real traffic sources ( Cut the unknown “Direct/none” traffic resource from 98% to 50%)
- Implemented custom event tracking on SPAs (Single Page Application)
- Implemented custom dimension and custom metric
- Troubleshooted self-referring issue
- Solved issue of missing traffic, identified the real traffic sources ( Cut the unknown “Direct/none” traffic resource from 98% to 50%)
Google Analytics Debugging – Before
Google Analytics Debugging – After
Case: Tracking Concept, Analytics Audit & Training
Client: a well-known insurance companyTool: Adobe Analytics
- Audit Adobe analytics settingAlign tracking plan and troubleshootAnswer business questions – why user drops – based on Adobe Analytics numbersAdobe Analytics Workshop / Training
- Audit Adobe analytics setting
- Align tracking plan and troubleshoot
- Answer business questions – why user drops – based on Adobe Analytics numbers
- Adobe Analytics Workshop / Training
