WEB ANALYTICS CONSULTING

Get a better understanding of your online visitors by using web analytics tools such as Google or Adobe Analytics. With these, you can find out what content is viewed by users and which internal links they frequently click on. A wide range of metrics is available, which enables you to assess the success of your digital marketing strategies. This, in turn, allows you to adjust your content and measures perfectly to your target group. After all, if your customers feel understood, you will increase your conversion rate and revenue.

Web analytics is essential for online shops. By understanding the behaviour of your customers, you can define appropriate strategies to increase your sales. This is why you should be familiar with your key figures.

By monitoring the frequency of impressions on your website, you will get a sense of how efficient your content is. Apart from that, you should also keep an eye on your five most viewed pages. You can derive the average order value, if you know the number of orders. Finally, we advise you to be aware of the number of page visitors within the last three months.

With Google- or Adobe Analytics, you can collect a great amount of data about your target group. Among others, these include:

• The number of your users (new and returning)
• Number of sessions per user – Number of page views of a user, per session
• The length of time users stay on your site
• The Bounce Rate

Additionally, you can find out about the location and the preferred languages of your users, as well as obtain information about the operating system and devices (mobile vs. desktop) used by your target group.

With this data, our analytics experts can draw an initial overview of your target group. Combined with other data, this provides valuable insights about your customers.

Google and Adobe Analytics are two web analytics tools that have established a strong presence within the market. The two are similar in their basic functions and are perfectly suited for tracking and evaluating web data. Both tools have specific features that could be relevant for your project:

• Google Analytics is free, as opposed to Adobe Analytics (unless you choose the premium version).
• Adobe Analytics offers customer support, whilst Google Analytics doesn’t.
• Adobe Analytics is much more difficult to implement than Google Analytics.
• With Google Analytics you cannot integrate a CRM.
• Tracking users (pathing) is more challenging to implement on Google Analytics, than on Adobe Analytics

If you are unsure which web analytics tool is best for you, please contact us. We will advise you on suitable analytics solutions as part of our non-binding offer.

As a full service agency, you can count on us for everything ranging from the planning stage to the implementation and on-going support to interesting blog posts. Our experts will always have your business goals and requirements in mind and will support you in finding the most suitable analytics solution.

We will review your previous web analyses and optimise them if necessary. As a certified Google and Adobe Analytics agency, we are familiar with all common analytics tools. Do you already have data but do not know how to interpret it? Our analytics professionals help you with the aggregation and evaluation of your data. This will will provide you with valuable insights.

Are you interested in further educating yourself and your employees through a Google or Adobe Analytics training? Our experienced specialists will instruct you and your team. Please do not hesitate contacting us!