WEB ANALYTICS CONSULTING

AS WEB ANALYTICS AGENCY, WE HELP YOU ENSURE THE BASE OF YOUR DIGITAL STRATEGY

Does your web analytics data really reflect the user behavior? What if you’re making online marketing decisions based on flawed data? Or do you know you can mine more with the analytics tools? We as your web analysis agentur configure, audit, & analyze your Google Analytics or Adobe Analytics to make sure everything’s working right!

Why Web Analytics: “What you don’t measure, you can’t optimize!”

Concrete Insights

By digital analytics, you get first-hand data of the user behavior and preference with real numbers.

User Experience & Personalization

Provide the direction to improve customer experience and also to drive conversion.

Better Manage Resources

Measure and control marketing ROI more efficiently

Analytics Scoping

Based on your business goals and objectives, we evaluate different analytics alternatives and select a solution that is right for you.

Analytics Audit

As a web analytics agency we check the current status of your web analytics to see if your data is reliable and where the space for improvement.

Setup & Debugging

Whether you already use a analytics tool or want to start from scratch – we develop a suitable tracking concept, implement the tool, provide continuous support and fix bugs.

Analytics Interpretation

You will receive support in evaluating your figures so that your web analysis tools, e.g. Google Analytics or Adobe Analytics, actually provide you with valuable insights.

Trainings & Workshops

We provide on-site training of your team with latest knowledge of the industry and best practices in the area of tracking and web analysis.

Case Sharing

Case: Web Analytics Audit & Debugging

Client: a well-known transportation service providerTool: Google Analytics

  • Implemented custom event tracking on SPAs (Single Page Application)Implemented custom dimension and custom metricTroubleshooted self-referring issueSolved issue of missing traffic, identified the real traffic sources ( Cut the unknown “Direct/none” traffic resource from 98% to 50%)
  • Implemented custom event tracking on SPAs (Single Page Application)
  • Implemented custom dimension and custom metric
  • Troubleshooted self-referring issue
  • Solved issue of missing traffic, identified the real traffic sources ( Cut the unknown “Direct/none” traffic resource from 98% to 50%)
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Google Analytics Debugging – Before

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Google Analytics Debugging – After

Case: Tracking Concept, Analytics Audit & Training

Client: a well-known insurance companyTool: Adobe Analytics

  • Audit Adobe analytics settingAlign tracking plan and troubleshootAnswer business questions – why user drops – based on Adobe Analytics numbersAdobe Analytics Workshop / Training
  • Audit Adobe analytics setting
  • Align tracking plan and troubleshoot
  • Answer business questions – why user drops – based on Adobe Analytics numbers
  • Adobe Analytics Workshop / Training
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Our Services

Most Important Facts

  • Google Analytics 4
  • Reporting & Visualization
  • Tag Management System

Contact Us!