MARTECH CONSULTANCY

A MarTech Stack represents the combination of all IT solutions used for marketing purposes by a team or company. The chosen IT tools are optimally coordinated and complement one another in their functions. 

Nowadays there are numerous technologies such as Crawler & Web Scrapper, Customer Relationship Systems or Analytic Tools. As per the MarTech Stack Landscape of April 2020, there are already more than 8,000 MarTech solutions on the market – and there are many more to come. Therefore, it is advisable for marketers to constantly keep an eye on their business objectives and to select used tools based on them.

As a MarTech agency based in Munich, we will support you in implementing your customized MarTech Stack. We spot unnecessary programs and guarantee an absolute cost efficiency.

Marketing Automation is a tool that enables companies to automate their marketing and sales activities. It enables you to prioritise different marketing tasks, which can be automated using a software platform. 

The most common field of applications is sending emails, segmentation of leads and the publication of social media posts. Through automation you will save a lot of time, money, workload and increase your ROI at the same time. 

Our MarTech experts are familiar with the best practices and will show how you can benefit from marketing automation.

In terms of the number of MarTech applications used, the motto is: less is more, as too many software products lead to a superficial use of tools. Moreover, valuable information cannot be consolidated, which results in losing the overview of your data. For an entrepreneur, it is very important to keep track the number of tools that are being used. 

To optimise your existing IT landscape, you should first get an overview of your software applications. In the best case, you should organise the tools used in the steps of your customer journey. Subsequently, you should ask yourself which applications are rarely or never used? Which licences can you combine in one contract to save money? Are all platforms GDPR-compliant? Based on this, you can deduce recommendations to make your IT landscape both leaner and more efficient.

Our MarTech consultants will check your MarTech stack and identify potential savings. This way, you will save on licensing costs for applications you do not need, on the long-term.

Despite the advance of data driven marketing and marketing technologies, human creativity is indispensable for successful campaigns. At least that’s what most marketing experts believe. 

In spite of technological change, it must not be forgotten that brand-related communication is all about appealing to people. Marketing is all about overcoming perception barriers to embed messages. Psychological research has shown that not only rationality but also emotions should be addressed.