MARTECH CONSULTANCY
Without data, you only have an opinion – and that is not enough anymore.
The days in which marketers were able to rely on their gut feeling and experience are over. MarTech gives you new insights and takes communication with your customers to a whole new level.
MarTech: more efficiency thanks to technology
What is MarTech?
Two words merge into one: MarTech is the combination of marketing and technology. The term comprises all technological measures and tools that support you in achieving your marketing goals.
From email automation to marketing analytics: the areas of application of MarTech are countless.
How can you profit from MarTech?
MarTech helps you increase the efficiency of your marketing activities. With the help of marketing automation, you reduce your costs. With a CDP (Customer Data Platform) you create transparency about your customer segments and thus increase your sales.
Our MarTech consultants strengthen your marketing teams and support you in building a tailored MarTech stack.
Our services in MarTech
Marketing & Sales Tech Stack
- Implementation of an individual Tech Stack
- Supply of DMP, CDP, a Marketing Data Warehouse and much more
- Ensure the seamless performance and Cross Device & Channel Tracking
Conversion & Lead Generation
- Increase of your conversion conversions and leads based on data-driven approaches
- Optimation of your funnel through A/B testing and personalisation
- Performance of UX tests to improve the user experience
Automation & Customer Nurture
- Automation of standard marketing processes including mailing, targeting and segmentation
- Establishment of customer journeys to convert interested people into customers
- On-going analysis of user behaviour
1. Initial Analysis
In an initial marketing audit our MarTech experts identify possibilities for optimisation and use cases, by closely cooperating with you.
2. Strategy Development
Our team will design a strategy based on your use cases. The emphasis is put on the long-lasting and target-oriented use of marketing technologies.
3. Solution Design
Subsequently, we will work out a technological solution. According to your requirements, we select and combine the most adequate and efficient MarTech tools (e.g. DMP, CDP, Data Warehouse).
4. Implementation
Our MarTech experts will implement the selected tools. We guarantee a ready-to-use infrastructure with the complete control of costs.
5. Success Evaluation
The main advantage of MarTech is the total transparency of the outcome of the applied strategies. If required, we will adjust the chosen measures to bring your marketing activities back on track.
Enablement
Our consultants support and teach your employees the relevant processes and methodologies, from the beginning. As a result, you will be able to acquire profound knowledge on marketing technologies within your company.
Stake Holder Management
No matter whether assistant or head of department, in order to gain support for new structures within a company, all stakeholders must be involved right from the beginning. We incorporate all stakeholder perspectives from the planning stage onwards. During the implementation phase, we ensure that different interests are reconciled.
Our Services