Latest Posts about Marketing Technologies

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MCP: The Modern Day USB Port for AI

Over the course of the last few months and years, LLMs have taken an important place in our lives, b ...

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How Agentic RAG Really Works (Without Buzzwords)

RAG? Agentic RAG? Many new definitions have appeared lately, but this is our new reality. ...

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Your new MarTech stack – Why Companies Need Systems for More Context in the Age of Generative AI

The MarTech stack of the future is based on context and truth. Data is the “truth capital” that a co ...

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Skyscrapers from the bottom

MarTech Governance: Why large companies now need a centralised operating model for marketing technology

Marketing has never been as data-driven, complex, and technology-dependent as it is today. Companies ...

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Linking bridges

The Modern CRO Stack: Choosing the Right Tools for Testing and Optimization

The modern CRO stack acts as the technological backbone of experimentation, personalization, and ins ...

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Semrush Spotlight 2025 Event

Key Insights from Semrush Spotlight 2025

This year’s Semrush Spotlight 2025 in Amsterdam felt less like a marketing conference and more like ...

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The AI-Powered MarTech Playbook: Boosting Performance, Personalization and Productivity

Artificial Intelligence (AI) has become an important technology in the MarTech landscape. There are ...

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Robot shopping as a customer

Agentic Commerce: What it is, why it is happening一and how you should prepare your marketing now

Agentic Commerce describes shopping with AI agents that research, compare products, and increasingly ...

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