Latest Posts about Marketing Technologies
The AI-Powered MarTech Playbook: Boosting Performance, Personalization and Productivity
Artificial Intelligence (AI) has become an important technology in the MarTech landscape. There are ...
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by Anna Graser
Agentic Commerce: What it is, why it is happening一and how you should prepare your marketing now
Agentic Commerce describes shopping with AI agents that research, compare products, and increasingly ...
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by John Munoz
Why CRO Is the Missing Link in Your SEO and AI Strategy
In this blog post, I would like to emphasize why I think this is the perfect time for a revival of g ...
Read Moreby Anna Graser
Onsite Personalization with Adobe Experience Cloud & Adobe Experience Platform
A couple of years ago, the world of onsite personalization with Adobe was a lot easier. We had Adobe ...
Read Moreby Anna Graser
The Shift to Server-Side Analytics: Benefits, Considerations, and Comparison to Client-Side Approaches
The concept of server-side implementations for MarTech tools is not new. Actually, it has been in th ...
Read Moreby Anna Graser
Bridging the Gap Between Marketing and Digital Analytics: The Role of Analytics Enablement
Why are many companies still facing issues when it comes to the utilization of their data for market ...
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A beginner’s guide to Adobe Journey Optimizer
Explaining the capabilities of Adobe Experience Platform and especially Adobe Journey Optimizer turn ...
Read Moreby Anna Graser
AI Transcreation: The Future of Multilingual Brand Communication
AI transcreation is a process that bridges the gap between translation and cultural resonance, using ...
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