Latest Posts about Marketing Technologies

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Onsite Personalization with Adobe Experience Cloud & Adobe Experience Platform

A couple of years ago, the world of onsite personalization with Adobe was a lot easier. We had Adobe ...

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The Shift to Server-Side Analytics: Benefits, Considerations, and Comparison to Client-Side Approaches

The Shift to Server-Side Analytics: Benefits, Considerations, and Comparison to Client-Side Approaches

The concept of server-side implementations for MarTech tools is not new. Actually, it has been in th ...

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Bridging the Gap Between Marketing and Digital Analytics: The Role of Analytics Enablement

Why are many companies still facing issues when it comes to the utilization of their data for market ...

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A beginner’s guide to Adobe Journey Optimizer

Explaining the capabilities of Adobe Experience Platform and especially Adobe Journey Optimizer turn ...

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AI Transcreation: The Future of Multilingual Brand Communication

AI transcreation is a process that bridges the gap between translation and cultural resonance, using ...

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Google Bard is Now Gemini: What You Need to Know

We explain all the new Google Bard extensions and the exciting possibilities they open up in this bl ...

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Unlocking Reddit for SEO: 9 Actionable Strategies for Marketers

Why does Google now favor Reddit posts? Learn how brands can leverage their Reddit presence to gain ...

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Google Consent Mode V2 required in EEA and UK by March 6, 2024

What obligations exist in Consent Mode. ...

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