Search Engine Advertising (SEA)
Search engine advertising (SEA) helps you achieve the best position in search engines, and therefore, it extends your reach and visibility. Your engaging ads are placed at the top of Google search results, and thereby, encourage people to click on them. Yesterday’s unsuspecting users will become your customers tomorrow! You receive full cost transparency from us, and meanwhile, we take care of the targeted approach – discover the advantages of search engine advertising (SEA) yourself.
More visibility on the web with search engine advertising
What is SEA?
How do I profit?
Our SEA experts: growth360
As a subsidiary of Digital Loop, performance marketing agency growth360 is one of our long-standing partners.
Our Consulting Approach
1. Target Setting
In the first step, we define the goals of the projected SEA measures with you. Our SEA consultants have many years of experience and recognise your company’s potential.
To optimally implement the planned measures, we analyse your website, your competitors and your company’s existing accounts. This allows us to identify possible problems early on.
Our team develops a strategy to achieve the intended goals – always keeping your requirements in mind. From this, we derive all necessary measures and KPIs.
Based on the defined goals and the results of our analyses, we implement the campaign setup for you. We continuously optimise existing campaigns based on the predetermined KPIs.
Our analytics professionals create a monthly report, which we will send you upon request. This way, we create transparency regarding the success of the implemented measures.
Our Search Engine Expertise
Frequently Asked Questions regarding SEA
Why should I choose Digital Loop to run my search engine advertising?
We provide you with an experienced team of SEA professionals to advise you on strategy development, design and implementation processes. Our experts emphasise the on-going support and the further development of your campaigns, to scale your marketing and increase efficiency. As a start-up, we always keep an eye on technical changes in the rapidly changing web environment and react quickly to changes in search engine advertising. With our support, you can entirely focus on your day-to-day business.
What is the difference between search engine marketing (SEM) and search engine advertising (SEA)?
SEM stands for Search Engine Marketing. It is part of online marketing and includes all measures used for attracting more website visitors with search engines.
SEM measures can be classified as search engine optimisation (SEO) and search engine advertising (SEA). With SEA, paid advertisements are placed on the result page of search engines. These advertisements are visually similar to organic search results and are displayed on the top of the search results in most search engines.
Search engine advertising (SEA) is therefore a sub-area of search engine marketing (SEM).
What advantages does SEA have over SEO and other online marketing activities?
There are many advantages of SEA, over other marketing measures.
Search engine advertising (SEA) measures generally lead to rapid success. They ensure that many customers are directed to your website within a short time. If you additionally implement SEO measures, you can sustainably and organically improve the ranking of your pages, on the long-term.
A further advantage of SEA is the steady cost control and transparency regarding the success of adjustments. As an ad account operator, you can flexibly determine the maximum you want to spend on a campaign per day, for instance. With detailed information on keyword and ad relevance, as well as user and click behaviour, you keep an eye on all metrics. This is how you make the best use of your marketing budget.
Moreover, SEA allows you to target your customers more effectively. With demographic and geographical attributes, you can segment your target group and target them at specific times or days of the week, for example.
There are numerous possibilities to use SEA to achieve your marketing goals. For this reason, detailed planning is always necessary. As an experienced agency, we support you in this – enquire a non-binding offer!
What metrics are important in Google AdWords and should be considered in campaigns?
One of the most important key figures is the Click Through Rate (CTR), which indicates the ratio of impressions to the clicks. This value provides information on how many users see the ad click on your website and allows you to recognise the relevance of your ads.
We also recommend you to keep an eye on the average position of your ads. If it is too low, your ads may not be displayed at all. You should also take a look at the CTR and your average ad position, in combination. An advert with a low rank that still achieves a high CTR should not be optimised for the time being, as the ad is working, despite its low positioning.
Finally, you should not neglect your CPC. CPC stands for Cost per Click and indicates how much you pay per click for your ad. This way you can ensure that you adjust your bid according to the fluctuating market prices.
Are you unsure how to view the correct data and evaluate them for your campaign? Our SEA professionals will support you!
How much does search engine advertising cost?
There is no general answer to this question. However, you are typically completely autonomous in determining the budget for your SEA campaigns. In search engine advertising with Google Ads or Bing Ads, you set a daily budget that you want to spend on your campaigns. This way, the costs can vary, depending on your budget.
If your company serves a niche market, there is a good chance that you will reach a substantial number of potential customers with a low budget. If you are in a competitive market, you will need a larger one to compete with your competitors.
Therefore, it is crucial to assess your positioning in the market and the competition in advance when planning SEA measures. We will support you in this!