Troubleshooting: Missing Campaign ConversionsTo optimize and make the best use of your marketing budget, conversion tracking is a critical part when running online campaigns. Imagine the following scenario: Your campaigns are running. You see some traffic from the...
Cookieless Tracking: Idea, Benefits and Misconceptions
by Vladimir Stashevskiy | Apr 12, 2022 | Web Analytics
Cookieless Tracking: Idea, Benefits and MisconceptionsThe “cookieless” tracking topic has been around for quite a while now. The problem is that there are numerous interpretations and contexts in which it is used, which makes it quite difficult to understand what it...
Unleash “Right-Click” in Adobe Analytics # 1 – Upgrade your line chart
by Vladimir Stashevskiy | Apr 4, 2022 | Conversion rate optimization, Web Analytics
UNLEASH THE POWER OF “RIGHT-CLICK” IN ADOBE ANALYTICS #1 UPGRADE YOUR LINE CHART BY PERIOD COMPARISON & QUICK CALCULATION 👊You want to answer business questions via Adobe Analytics more efficiently? We will show you how to fulfill below 3 common marketing or sales...
Exciting Adobe Analytics Update in 2022
by Vladimir Stashevskiy | Mar 16, 2022 | MarTech, Web Analytics
What's new for Adobe Analytics 2022Adobe Summit 2022 is just finished. I am excited to share the news with you guys about the 5 exciting announcements in the session. 3 of them are already available, one will be released next week, and the final one (which I super...
Are Big Brands Choosing Subfolder Over Subdomain for Multilingual Websites? Yes! (we checked)
by Yury Tolmadzhev | Sep 16, 2021 | Data Analytics, Web Analytics
Are Big Brands Choosing Subfolder Over Subdomain for Multilingual Websites? Yes! (we checked)One of the issues that we deal with often is creating multiple language versions of websites for our clients. When we were questioned again “but why should we choose this...
Wan-Yu is a certified Adobe Analytics Expert, now as MarTech & Digital Analyst at Digital Loop.
In the Digital Analytics Team she is an expert for various topics in the field of web analytics.
As a trained journalist and SEO expert, Delia writes articles for various platforms and clients. Your texts are always SEO-optimized. She develops digital marketing strategies for clients and analyzes websites for action.
Vladimir is a digital analytics consultant and developer with a focus on business and web analytics.
He specializes in supporting SMBs and Enterprises through the implementation of scalable digital analytics infrastructures.