Latest Posts about MarTech
Onsite Personalization with Adobe Experience Cloud & Adobe Experience Platform
A couple of years ago, the world of onsite personalization with Adobe was a lot easier. We had Adobe ...
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by Anna Graser
The Shift to Server-Side Analytics: Benefits, Considerations, and Comparison to Client-Side Approaches
The concept of server-side implementations for MarTech tools is not new. Actually, it has been in th ...
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Bridging the Gap Between Marketing and Digital Analytics: The Role of Analytics Enablement
Why are many companies still facing issues when it comes to the utilization of their data for market ...
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A beginner’s guide to Adobe Journey Optimizer
Explaining the capabilities of Adobe Experience Platform and especially Adobe Journey Optimizer turn ...
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Google Bard is Now Gemini: What You Need to Know
We explain all the new Google Bard extensions and the exciting possibilities they open up in this bl ...
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THE IMPACT OF RICH SNIPPETS ON CLICK-TROUGH RATES AND USERS ENGAGEMENT
Find out the influence of rich snippets on click rates and user engagement here ...
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THE NEW GOOGLE METRICS "CORE WEB VITALS"
In this blog post, we explain what you need to know about the new Google metrics for Core Web Vitals ...
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by John Munoz
No-code and low-code: MarTech solutions for digital marketers
No-code tools enable the development of technical applications, from websites and databases to apps ...
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